00:00:00,100 --> 00:00:54,460 [Dave Deken]
[instrumental music] Welcome to episode 518 of the Red Dirt Agronomy Podcast. I am Dave Deacon, and have we got a very interesting episode for you, because today, we're talking about extension, communication, and what it takes to get good research-based information into the hands of producers in a world where more and more people, well, they're looking for answers on their phones. We caught up with Dr. Daniel Adamson, who's about 2 years into building his extension program at Oklahoma State University, and we look at some of the things he's thinking about when it comes to reaching people, like how platforms like YouTube can connect with audiences that may never make it into a traditional meeting, and why sometimes things specialists see on just another Tuesday afternoon are exactly the things that producers want to see and how they learn about their research.
00:00:55,630 --> 00:02:17,880 [Dave Deken]
We'll also get into the challenge of balancing traditional ways of reaching producers with newer ways of communicating, and what it takes to make useful videos without a truckload of equipment, and why trusted, unbiased information may become even more important as producers start using artificial intelligence and other tools to get answers to their questions. And of course, you will always be able to find all of the information we talk about on this episode and past episodes on our website, reddirtagronomy.com. Now, before we dive into the episode, I need to ask a favor of you, because we dug into the numbers on our platforms, and they show that almost 70% of our listeners who love the podcast are not actually subscribers. So please take a second and click, follow, or subscribe, or bookmark the Red Dirt Agronomy Podcast wherever you're listening so that way you always get every episode of the podcast. The important thing is that we want to make sure you get them when they come out so you can share them with your friends, both inside and outside of the ag industry. And now, back to the script. As always, we start each episode with a quick trip around the table for an introduction to the dream team of dirt and everything that grows from it. So let's start with Oklahoma State University's Extension Precision Nutrient Management Specialist-
00:02:17,880 --> 00:02:23,440 [Brian Arnall, Ph.D.]
[laughs] That's not even the one I was talking about, but... [laughs]
00:02:23,440 --> 00:02:31,200 [Dave Deken]
... Dr. Brian Arnall. And of course, next to him is Oklahoma State University Extension Cropping Systems Specialist-
00:02:31,200 --> 00:02:43,180 [Josh Lofton, Ph.D.]
Her mom didn't get her, uh, thing of either, A, us driving down to Dallas to have the kids, or B, us putting a pile of soil underneath the kids' hospital bed whenever they were born. That, that did not come through.
00:02:43,180 --> 00:02:57,260 [Dave Deken]
That is Dr. Josh Lofton. Let's kick off our conversation we recorded with Dr. Daniel Adamson on June 19th, 2026, by saying, you are listening to the Red Dirt Agronomy Podcast.
00:02:58,780 --> 00:03:06,859 [Dave Deken]
[instrumental music] Josh is over there texting, so we'll move on. Uh, Brian, uh, you, you... Go, go ahead and, uh, introduce our guest.
00:03:06,860 --> 00:03:07,680 [Brian Arnall, Ph.D.]
So fluid.
00:03:07,680 --> 00:03:08,480 [Dave Deken]
[laughs]
00:03:08,480 --> 00:03:09,920 [Brian Arnall, Ph.D.]
You did a great job, Dave.
00:03:09,920 --> 00:03:12,170 [Dave Deken]
Well, I mean, it's been, what, 6 months?
00:03:12,170 --> 00:03:12,310 [Brian Arnall, Ph.D.]
It's been, it's been a bit, yeah.
00:03:12,310 --> 00:03:14,000 [Dave Deken]
A year and a half since we've done this?
00:03:14,000 --> 00:03:15,080 [Brian Arnall, Ph.D.]
Yeah, a year and a half.
00:03:15,080 --> 00:03:15,490 [Josh Lofton, Ph.D.]
2 years.
00:03:15,490 --> 00:03:17,100 [Dave Deken]
2 years, maybe? Give or take, I think.
00:03:17,100 --> 00:03:19,540 [Daniel Adamson, Ph.D.]
I'm surprised how long I've been here already. It's like, wow-
00:03:19,540 --> 00:03:20,260 [Dave Deken]
That's true
00:03:20,260 --> 00:03:21,060 [Daniel Adamson, Ph.D.]
... almost 2 years.
00:03:21,060 --> 00:03:23,420 [Brian Arnall, Ph.D.]
Lovely voice of Daniel, Dr. Daniel Adamson.
00:03:23,420 --> 00:03:25,580 [Dave Deken]
Yeah. 2 years almost.
00:03:25,580 --> 00:03:26,740 [Daniel Adamson, Ph.D.]
Yeah. Time flies.
00:03:26,740 --> 00:03:28,620 [Brian Arnall, Ph.D.]
He's almost an Okie. [laughs]
00:03:28,620 --> 00:03:33,180 [Daniel Adamson, Ph.D.]
I am an Okie. I, I claimed that after my one-year anniversary, for sure.
00:03:33,180 --> 00:03:33,460 [Dave Deken]
Well, it-
00:03:33,460 --> 00:03:34,820 [Brian Arnall, Ph.D.]
Well, I mean, your folks are here, so...
00:03:34,820 --> 00:03:43,480 [Daniel Adamson, Ph.D.]
Yep. I'm an Okie, man. I love Oklahoma. I think it's a beautiful state. I love seeing all of it. I love the soils. I love the agriculture. I love the culture
00:03:44,700 --> 00:03:46,120 [Daniel Adamson, Ph.D.]
in general. So-
00:03:46,120 --> 00:03:46,920 [Brian Arnall, Ph.D.]
Yeah
00:03:46,920 --> 00:03:53,030 [Daniel Adamson, Ph.D.]
... yeah. I, I, I have a little personal pet peeve about people who always talk about where they're from, so I try not to do that too much.
00:03:53,030 --> 00:03:53,049 [Brian Arnall, Ph.D.]
[laughs]
00:03:53,049 --> 00:03:53,780 [Josh Lofton, Ph.D.]
I do too.
00:03:53,780 --> 00:03:54,140 [Daniel Adamson, Ph.D.]
Yeah.
00:03:54,140 --> 00:03:55,579 [Brian Arnall, Ph.D.]
Especially if they're from Texas.
00:03:55,580 --> 00:03:58,780 [Daniel Adamson, Ph.D.]
Exactly. [laughs]
00:03:58,780 --> 00:04:01,340 [Josh Lofton, Ph.D.]
She's 1st family of Texas. What do you expect?
00:04:01,340 --> 00:04:03,900 [Dave Deken]
Well, you're not from Texas, but you married into it.
00:04:03,900 --> 00:04:04,360 [Josh Lofton, Ph.D.]
No.
00:04:04,360 --> 00:04:06,420 [Brian Arnall, Ph.D.]
That's... [laughs]
00:04:06,420 --> 00:04:07,430 [Josh Lofton, Ph.D.]
I, I was not-
00:04:07,430 --> 00:04:08,360 [Brian Arnall, Ph.D.]
That's not even the one I was talking about
00:04:08,360 --> 00:04:08,760 [Josh Lofton, Ph.D.]
... granted that access.
00:04:08,760 --> 00:04:12,340 [Dave Deken]
[laughs] Okay. What's a granted access? [laughs]
00:04:12,340 --> 00:04:13,700 [Josh Lofton, Ph.D.]
You do not get that.
00:04:13,700 --> 00:04:14,770 [Dave Deken]
Well, i- i- it's kinda like-
00:04:14,770 --> 00:04:16,040 [Josh Lofton, Ph.D.]
Especially being from Oklahoma.
00:04:16,040 --> 00:04:17,340 [Dave Deken]
Yeah, right.
00:04:17,340 --> 00:04:18,779 [Josh Lofton, Ph.D.]
That does not get, get, get granted.
00:04:18,780 --> 00:04:32,440 [Dave Deken]
But it, it's, it's kinda like the royal family, you know, the, the, the one that marries in is a honorary prince or whatever. And you know, Josh, i- i- it just, it's just how it worked out. But your, but your kids will be royalty in the Texas world.
00:04:32,440 --> 00:04:34,040 [Josh Lofton, Ph.D.]
No, they were born in Oklahoma as well.
00:04:34,040 --> 00:04:35,840 [Dave Deken]
Well, but they have that Texas lineage,
00:04:37,160 --> 00:04:38,659 [Dave Deken]
Texas blood in there somehow.
00:04:38,660 --> 00:04:45,660 [Josh Lofton, Ph.D.]
I don't know. Her, her mom didn't get her, uh, thing of either, A, us driving down to Dallas to have the kids, or B-
00:04:45,660 --> 00:04:45,850 [Dave Deken]
[laughs]
00:04:45,850 --> 00:04:52,580 [Josh Lofton, Ph.D.]
... a, a pile of soil underneath the kids', uh, hospital bed whenever they were born. That, that did not come through.
00:04:52,580 --> 00:04:55,140 [Dave Deken]
[laughs] Driving to Texas to have the kids.
00:04:55,140 --> 00:04:59,240 [Daniel Adamson, Ph.D.]
My mom drove an hour and a half to have me, apparently. That was the closest decent hospital.
00:04:59,240 --> 00:05:00,520 [Josh Lofton, Ph.D.]
Oh, really? Wow.
00:05:00,520 --> 00:05:03,380 [Daniel Adamson, Ph.D.]
Yeah. She lived in the middle of the Sandhills in Nebraska, so-
00:05:03,380 --> 00:05:03,500 [Josh Lofton, Ph.D.]
Yeah
00:05:03,500 --> 00:05:04,420 [Daniel Adamson, Ph.D.]
... she went a ways.
00:05:04,420 --> 00:05:06,130 [Dave Deken]
Yeah. [laughs]
00:05:06,130 --> 00:05:09,110 [Daniel Adamson, Ph.D.]
Yeah. But soil under the bed, under the hospital bed?
00:05:09,110 --> 00:05:09,930 [Josh Lofton, Ph.D.]
Yeah, because then you're-
00:05:09,930 --> 00:05:09,930 [Brian Arnall, Ph.D.]
Texas
00:05:09,930 --> 00:05:11,650 [Josh Lofton, Ph.D.]
... then you're born over Texas soil.
00:05:11,650 --> 00:05:13,060 [Daniel Adamson, Ph.D.]
Oh, I see.
00:05:13,060 --> 00:05:13,500 [Josh Lofton, Ph.D.]
Right.
00:05:13,500 --> 00:05:14,060 [Daniel Adamson, Ph.D.]
Okay.
00:05:14,060 --> 00:05:14,460 [Josh Lofton, Ph.D.]
Yeah.
00:05:14,460 --> 00:05:20,300 [Dave Deken]
But, but in fairness, your, your, your, your daughters came early, and the shipment hadn't made it up here yet, so...
00:05:20,300 --> 00:05:22,920 [Josh Lofton, Ph.D.]
No, there was not soil going underneath that hospital bed.
00:05:24,840 --> 00:05:26,870 [Dave Deken]
[laughs] Oh, wow.
00:05:26,870 --> 00:05:28,420 [Brian Arnall, Ph.D.]
Well, this went sideways.
00:05:28,420 --> 00:05:29,610 [Dave Deken]
[laughs] It did go sideways.
00:05:29,610 --> 00:05:29,750 [Brian Arnall, Ph.D.]
Yeah.
00:05:29,750 --> 00:05:32,720 [Dave Deken]
It did. Uh, so I- I'll ta- take it away.
00:05:32,720 --> 00:05:45,800 [Brian Arnall, Ph.D.]
I just wanna s- uh, say, you know, Danny, you've been here 2 years, so what, what have you been starting to work into? I mean, I know you're kind of finding some lanes that you're working into. Share a little bit about what you got going on and, uh, where you're thinking.
00:05:45,800 --> 00:05:59,000 [Daniel Adamson, Ph.D.]
Yeah. So d- I think lanes is the, is the right way to put it. One thing I'm just fascinated in, in general, and I, I know you guys have a lot of expertise in it, is building an extension program. [laughs]
00:05:59,000 --> 00:05:59,420 [Dave Deken]
Yeah.
00:05:59,420 --> 00:06:27,984 [Daniel Adamson, Ph.D.]
And how you reach people with relevant information. And you can't do everything, right? So, uh, finding something impactful and, and something that hopefully meets a need and- ... uh, folks will, will be receptive to, I think has been probably the most interesting part of developing all of that. Uh, one thing that I am happy to be working on and is not my expertise, but I, I have learned a lot, is the on-site wastewater treatment-
00:06:27,984 --> 00:06:28,254 [Dave Deken]
Oh, wow
00:06:28,254 --> 00:06:32,904 [Daniel Adamson, Ph.D.]
... that Dr. Abbott used to handle. So that's the fancy word for septic systems.
00:06:32,904 --> 00:06:34,544 [Dave Deken]
[laughs]
00:06:34,544 --> 00:06:41,904 [Daniel Adamson, Ph.D.]
Uh, and I have learned more in a crash course on septic system management than, than a lot of things in my life before.
00:06:41,904 --> 00:06:41,943 [Dave Deken]
Uh-huh.
00:06:41,944 --> 00:06:47,904 [Daniel Adamson, Ph.D.]
Yep. Uh, there's, there's a lot of learning power in cracking open a septic system lid and-
00:06:47,904 --> 00:06:48,324 [Dave Deken]
Right
00:06:48,324 --> 00:06:50,184 [Daniel Adamson, Ph.D.]
... uh, learning-
00:06:50,184 --> 00:06:50,854 [Dave Deken]
[laughs] There's, there's a lot of power
00:06:50,854 --> 00:06:52,384 [Daniel Adamson, Ph.D.]
... learning through, through smell.
00:06:53,464 --> 00:06:53,484 [Dave Deken]
[laughs]
00:06:53,484 --> 00:06:53,744 [Daniel Adamson, Ph.D.]
Yep.
00:06:55,204 --> 00:06:58,584 [Brian Arnall, Ph.D.]
So you've been a ... Have you been a part of the honey wagons and getting to-
00:06:58,584 --> 00:06:59,184 [Dave Deken]
Oh, geez.
00:06:59,184 --> 00:07:04,624 [Daniel Adamson, Ph.D.]
So yeah, we've ... I'm, I'm excited about have, have received an opportunity to do some filming.
00:07:04,624 --> 00:07:04,874 [Brian Arnall, Ph.D.]
Oh, okay.
00:07:04,874 --> 00:07:04,884 [Dave Deken]
Oh, wow.
00:07:04,884 --> 00:07:15,304 [Daniel Adamson, Ph.D.]
Yeah, so we're filming some kinda basic septic system maintenance and, uh, uh, kinda help people understand how their systems work and why, which is really important. Yep.
00:07:17,584 --> 00:07:19,944 [Dave Deken]
Brian, you take the follow-up on that one. [laughs]
00:07:20,004 --> 00:07:20,624 [Brian Arnall, Ph.D.]
I mean, yeah. You're, you're the-
00:07:20,624 --> 00:07:20,674 [Daniel Adamson, Ph.D.]
[laughs]
00:07:20,674 --> 00:07:21,824 [Brian Arnall, Ph.D.]
I was looking to-
00:07:21,824 --> 00:07:23,984 [Dave Deken]
You're the master of poop around here, so.
00:07:23,984 --> 00:07:24,584 [Daniel Adamson, Ph.D.]
Yeah.
00:07:24,584 --> 00:07:28,283 [Brian Arnall, Ph.D.]
I just sling it. I'm not, I'm not one that sucks it up. I just spread it.
00:07:28,283 --> 00:07:28,984 [Dave Deken]
[laughs]
00:07:28,984 --> 00:07:31,024 [Daniel Adamson, Ph.D.]
Uh, we could organize that.
00:07:31,024 --> 00:07:42,734 [Brian Arnall, Ph.D.]
[laughs] So what ... I'm gonna go, go back a little bit on something that you've, you said, 'cause I think there's a, a decent spread with us. So you're 2 in, 2 years in on building-
00:07:42,734 --> 00:07:42,734 [Daniel Adamson, Ph.D.]
Mm-hmm
00:07:42,734 --> 00:07:47,344 [Brian Arnall, Ph.D.]
... an extension program. Josh, 10, 11?
00:07:47,344 --> 00:07:48,724 [Dave Deken]
11. 11 here in the state.
00:07:48,724 --> 00:07:49,184 [Daniel Adamson, Ph.D.]
Wow.
00:07:49,184 --> 00:07:51,174 [Brian Arnall, Ph.D.]
Yeah, 11, but then 2 in Louisiana with an ex-
00:07:51,174 --> 00:07:51,414 [Dave Deken]
4 in Louisiana.
00:07:51,414 --> 00:07:52,423 [Brian Arnall, Ph.D.]
4 in Louisiana, so-
00:07:52,424 --> 00:07:53,344 [Dave Deken]
15 years.
00:07:53,344 --> 00:07:54,324 [Brian Arnall, Ph.D.]
15 years, and I'm
00:07:55,624 --> 00:07:57,164 [Brian Arnall, Ph.D.]
about 20 or so. So
00:07:58,404 --> 00:08:12,844 [Brian Arnall, Ph.D.]
as you look at it, the worlds that we all came up in as a, a young state specialist are vastly different in, in all these 3. What, what are the things that you're seeing as challenges and opportunities in building an extension program?
00:08:12,844 --> 00:08:24,504 [Daniel Adamson, Ph.D.]
Hmm. That's a good question. This is the one I'm probably the most excited about and the one that I, I, keeps me up at night. I think about it a lot. It's just how to reach people, um, and to use our platform well-
00:08:24,504 --> 00:08:24,684 [Brian Arnall, Ph.D.]
Mm-hmm
00:08:24,684 --> 00:08:54,624 [Daniel Adamson, Ph.D.]
... as extension. And I think we need to kinda be responsible to just, just think about how we can actually get to people in, in the ways that they consume information, and, uh, just being respectful of people's time. And, uh, you know, we're there to reach them. Uh, so, you know, some of the classic, classic things are, are good, and people can receive a lot of information from that. But I'm, I'm becoming ever increasingly interested in good videos-
00:08:54,624 --> 00:08:55,304 [Brian Arnall, Ph.D.]
Mm-hmm
00:08:55,304 --> 00:09:05,344 [Daniel Adamson, Ph.D.]
... uh, social media content. And I find it interesting that we're trained as scientists, and then we're thrown into this world where, where we do need to reach people.
00:09:05,344 --> 00:09:05,864 [Brian Arnall, Ph.D.]
Mm-hmm.
00:09:05,864 --> 00:09:21,844 [Daniel Adamson, Ph.D.]
And, and so kinda learning how to adapt and learning a little bit of social science to actually, uh, give people content in a platform that they can find it and use it is, is kinda the thing I'm really curious about. And I think maybe it's different than 20 years ago as well.
00:09:21,844 --> 00:09:27,904 [Brian Arnall, Ph.D.]
Yeah, huge. I mean, I mean, Dave was around. Dave, Dave introduced me as a new state specialist-
00:09:27,904 --> 00:09:28,104 [Dave Deken]
Yeah
00:09:28,104 --> 00:09:33,654 [Brian Arnall, Ph.D.]
... to SUNUP, so he was in that timeframe. And it was we all had our own websites. That was a big thing.
00:09:33,654 --> 00:09:33,894 [Daniel Adamson, Ph.D.]
Oh, yeah.
00:09:33,894 --> 00:09:34,404 [Dave Deken]
Yeah.
00:09:34,404 --> 00:09:35,084 [Brian Arnall, Ph.D.]
Had the website we-
00:09:35,084 --> 00:09:37,324 [Daniel Adamson, Ph.D.]
I found Dr. Warren's website once.
00:09:37,324 --> 00:09:39,324 [Dave Deken]
[laughs] Once.
00:09:39,324 --> 00:09:39,664 [Brian Arnall, Ph.D.]
Yeah.
00:09:39,664 --> 00:09:40,994 [Dave Deken]
I'm sure, I'm sure Brian had-
00:09:40,994 --> 00:09:41,374 [Daniel Adamson, Ph.D.]
It's buried somewhere
00:09:41,374 --> 00:09:43,784 [Dave Deken]
... an extension My- MySpace page too.
00:09:43,784 --> 00:09:44,823 [Brian Arnall, Ph.D.]
No, I did not.
00:09:44,823 --> 00:09:45,584 [Dave Deken]
[laughs]
00:09:45,584 --> 00:09:50,064 [Brian Arnall, Ph.D.]
That, I'm not that, I, not that old. I did have a MySpace page, though-
00:09:50,064 --> 00:09:51,924 [Dave Deken]
Tom was the number one follower
00:09:51,924 --> 00:09:54,133 [Brian Arnall, Ph.D.]
... but I was still a student.
00:09:54,133 --> 00:09:54,674 [Dave Deken]
Yeah. [laughs]
00:09:54,674 --> 00:09:54,844 [Brian Arnall, Ph.D.]
I was still a student on MySpace.
00:09:54,844 --> 00:09:56,204 [Dave Deken]
I did as well. I did as well. [laughs]
00:09:56,204 --> 00:09:59,764 [Brian Arnall, Ph.D.]
But no, I mean, when I started, it was really SUNUP-
00:09:59,764 --> 00:10:00,024 [Dave Deken]
Yeah
00:10:00,024 --> 00:10:01,144 [Brian Arnall, Ph.D.]
... radio spots.
00:10:01,144 --> 00:10:01,224 [Dave Deken]
Yeah.
00:10:01,224 --> 00:10:03,704 [Brian Arnall, Ph.D.]
If I, if, boy, if I could get on with the, like-
00:10:03,704 --> 00:10:03,734 [Daniel Adamson, Ph.D.]
Right
00:10:03,734 --> 00:10:05,483 [Brian Arnall, Ph.D.]
... the guys at Ro- Ron Hayes-
00:10:05,484 --> 00:10:05,573 [Dave Deken]
Mm-hmm
00:10:05,573 --> 00:10:06,323 [Brian Arnall, Ph.D.]
... or up in Kansas-
00:10:06,324 --> 00:10:06,544 [Dave Deken]
Yeah
00:10:06,544 --> 00:10:16,124 [Brian Arnall, Ph.D.]
... those guys, that was big timing. Um, but it was that webpage, and that webpage was really where it ... It wasn't I was updating it 2 or 3 times a week.
00:10:16,124 --> 00:10:16,164 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:10:16,164 --> 00:10:18,724 [Brian Arnall, Ph.D.]
I was keeping weekly price points of fertilizer-
00:10:18,724 --> 00:10:18,894 [Dave Deken]
Yeah
00:10:18,894 --> 00:10:31,964 [Brian Arnall, Ph.D.]
... and that was really the, the spot, a lot of effort, and it's changed. I'm kinda curious 'cause a lot of conversations with Dave lately, and I think it's a good one, is you were, Dave, you're recently been doing a lot of videos for the Wheat Commission.
00:10:31,964 --> 00:10:32,034 [Dave Deken]
Yeah.
00:10:32,034 --> 00:10:39,204 [Brian Arnall, Ph.D.]
You were talking about how that had a better launch point or better impact than you... Can you talk a b- little bit about that and-
00:10:39,204 --> 00:10:39,334 [Dave Deken]
Yeah
00:10:39,334 --> 00:10:41,784 [Brian Arnall, Ph.D.]
... maybe what you expected or didn't?
00:10:41,784 --> 00:11:10,164 [Dave Deken]
So I, I've, I've been working with the Oklahoma Wheat Commission on some, uh, on some updates, uh, on, on a weekly update with them, and kinda just keeping producers informed on what's going on with, with the trials and, you know, with the wheat crop as it went. And wh- whenever we started those, they wanted to house them on their YouTube channel. I think they had 4 videos on there.
00:11:10,164 --> 00:11:10,224 [Brian Arnall, Ph.D.]
Mm-hmm.
00:11:10,224 --> 00:11:24,704 [Dave Deken]
And they ... I, in my mind, I kept saying, "What about Facebook? What about this?" You know? And, and they rightly so found that, um, that most producers connected best with YouTube.
00:11:24,704 --> 00:11:24,804 [Brian Arnall, Ph.D.]
Mm-hmm.
00:11:24,804 --> 00:11:46,524 [Dave Deken]
And so they were ... I mean, our 1st video had like 200 views, and that's okay. I, we, we, we were kinda setting the ground for it. The more, a- as, as, as producers were looking for information on YouTube, they came across the Wheat Commission's Facebook or, or YouTube channel.
00:11:46,524 --> 00:11:47,084 [Brian Arnall, Ph.D.]
Mm-hmm.
00:11:47,084 --> 00:11:58,254 [Dave Deken]
They, they had like maybe 15 followers in the beginning, and we've been doing those so 11 weeks now. They're up to like 350 followers.
00:11:58,254 --> 00:11:58,924 [Brian Arnall, Ph.D.]
Mm-hmm.
00:11:58,924 --> 00:12:17,774 [Dave Deken]
Uh, several of the videos have had anywhere between 6,000 and 15,000 views per video. Um, and it's, it's been great to watch that, that channel or, or, or that way of reaching folks really expand. And
00:12:18,904 --> 00:12:20,654 [Dave Deken]
because-
00:12:20,654 --> 00:12:34,414 [Dave Deken]
Yeah. And you'll find this, whenever people look for information, a lot of times they look for, look for it on YouTube and, and all you need is like two or 3 people to go, "Hey, I like that." Boom. And then it hops into the river that is the algorithm and then-
00:12:34,414 --> 00:12:34,944 [Daniel Adamson, Ph.D.]
Yep
00:12:34,944 --> 00:12:43,454 [Dave Deken]
... you'll, you'll find more of that. But people go to outlets like that to get answers quest- or questions answered. I mean-
00:12:43,454 --> 00:12:43,514 [Daniel Adamson, Ph.D.]
Mm-hmm
00:12:43,514 --> 00:12:55,204 [Dave Deken]
... I've learned how to do a lot of stuff through YouTube. And you'll find as, as you build your, your extension program, that that will be a great, um, tool for that
00:12:56,314 --> 00:12:58,014 [Dave Deken]
and you have plenty of
00:12:59,914 --> 00:13:14,004 [Dave Deken]
content that matters that will answer the questions. And, and as you approach your, your, you know, your out- your, your, your extension efforts like that, you just gotta keep the, uh, the end user in mind.
00:13:14,004 --> 00:13:14,454 [Josh Lofton, Ph.D.]
Right.
00:13:14,454 --> 00:13:42,314 [Dave Deken]
That, that's what we had to do with the, with the extension, or with the, uh, wheat commission videos. We, we took the approach of, what do they need to know right now? What is going to help that producer? And as, as, as Brian would put out his, his updates, as, uh, as Amanda would put out her updates, we would go through there and, and try to answer those questions and get them out there that next week. I had, I had, uh, Dr. Farris on talking about-
00:13:42,314 --> 00:13:42,324 [Daniel Adamson, Ph.D.]
Mm-hmm
00:13:42,324 --> 00:13:47,394 [Dave Deken]
... some, some issues that were out in the field. So I mean, if, if you can answer those questions, that, that's what extension is.
00:13:47,394 --> 00:13:48,374 [Daniel Adamson, Ph.D.]
Right. Yep.
00:13:48,374 --> 00:13:50,954 [Josh Lofton, Ph.D.]
I've been dabbling in the, the short form video-
00:13:50,954 --> 00:13:50,964 [Dave Deken]
Yep.
00:13:50,964 --> 00:13:50,964 [Daniel Adamson, Ph.D.]
Yeah
00:13:50,964 --> 00:13:52,824 [Josh Lofton, Ph.D.]
... and shocking numbers-
00:13:52,824 --> 00:13:54,414 [Daniel Adamson, Ph.D.]
I see these, by the way. They make it to me.
00:13:54,414 --> 00:13:55,764 [Dave Deken]
Yeah. [laughs]
00:13:55,764 --> 00:13:55,824 [Josh Lofton, Ph.D.]
Yeah. [laughs]
00:13:55,824 --> 00:13:56,134 [Dave Deken]
I'm sorry.
00:13:56,134 --> 00:13:57,154 [Daniel Adamson, Ph.D.]
They're on my algorithm.
00:13:57,154 --> 00:13:58,814 [Josh Lofton, Ph.D.]
My, my apologies.
00:13:58,814 --> 00:13:58,874 [Dave Deken]
[laughs]
00:13:58,874 --> 00:14:05,794 [Josh Lofton, Ph.D.]
I was really blown away by the numbers and the random ... Like, one video would hit 5 or 6,000 views-
00:14:05,794 --> 00:14:05,944 [Dave Deken]
Oh, yeah
00:14:05,944 --> 00:14:06,994 [Josh Lofton, Ph.D.]
... and one would get 600.
00:14:06,994 --> 00:14:07,234 [Dave Deken]
Yeah.
00:14:07,234 --> 00:14:07,604 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:14:07,604 --> 00:14:21,994 [Josh Lofton, Ph.D.]
And I'd have no clue what the difference is, but is that so- so for you, and this is just asking you for rec- is that something I should take to the YouTube and cross post it? Because they're shorter. They're that one or 2 minute. That, that's not really You- that's an Instagram, Facebook thing, right? Or-
00:14:21,994 --> 00:14:26,014 [Dave Deken]
Well, You- You- YouTube does have, um, uh, sh- a short now.
00:14:26,014 --> 00:14:26,144 [Josh Lofton, Ph.D.]
Okay.
00:14:26,144 --> 00:14:39,014 [Dave Deken]
I, I can't remember what the, uh, what the length of the video is, but, but they do have shorts and those move through a lot faster. And, you know, I, it, it might be worth doing it live on Instagram or Facebook-
00:14:39,014 --> 00:14:39,024 [Daniel Adamson, Ph.D.]
Mm-hmm
00:14:39,024 --> 00:14:41,534 [Dave Deken]
... and then copying it over to YouTube or vice versa.
00:14:41,534 --> 00:14:42,544 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:14:42,544 --> 00:14:47,394 [Dave Deken]
Um, we- we're, we're going to be doing a lot more live streaming of these podcasts.
00:14:47,394 --> 00:14:48,164 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:14:48,164 --> 00:15:01,474 [Dave Deken]
And because we have a YouTube channel for the podcast and people are picking them up on there, which, you know, I, I, I think that's great because it's another way of getting the information out. Because that's the thing about the land grant mission.
00:15:01,474 --> 00:15:01,664 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:15:02,774 --> 00:15:12,774 [Dave Deken]
It, it, it's, it's all about connecting the research-based information that you 3 are, are, are conducting, getting it out to the public who is consuming it-
00:15:12,774 --> 00:15:12,784 [Daniel Adamson, Ph.D.]
Mm-hmm
00:15:12,784 --> 00:15:19,703 [Dave Deken]
... and using it. And so, um, no, I, I, I think, I think if you cross promote from one to another-
00:15:19,703 --> 00:15:19,703 [Daniel Adamson, Ph.D.]
Mm-hmm
00:15:19,703 --> 00:15:24,274 [Dave Deken]
... I think that, that, that would be a great way of doing that, because you're gonna reach a different audience.
00:15:24,274 --> 00:15:24,554 [Daniel Adamson, Ph.D.]
Right.
00:15:24,554 --> 00:15:26,044 [Dave Deken]
I, I don't know enough about TikTok.
00:15:26,044 --> 00:15:26,114 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:15:26,114 --> 00:15:28,733 [Dave Deken]
I, I can't answer that. So I don't know enough about it.
00:15:28,734 --> 00:15:29,814 [Daniel Adamson, Ph.D.]
We can't log in and-
00:15:29,814 --> 00:15:30,134 [Josh Lofton, Ph.D.]
Yeah.
00:15:30,134 --> 00:15:31,214 [Dave Deken]
Oh, that's right.
00:15:31,214 --> 00:15:31,414 [Josh Lofton, Ph.D.]
Yeah.
00:15:31,414 --> 00:15:32,774 [Dave Deken]
That's right. Well-
00:15:32,774 --> 00:15:32,894 [Daniel Adamson, Ph.D.]
[laughs]
00:15:32,894 --> 00:15:37,074 [Dave Deken]
... there, yeah, yeah. Sorry. There's other... I'll, I'll just say there's other platforms out there.
00:15:37,074 --> 00:15:37,884 [Daniel Adamson, Ph.D.]
Lots of platforms. Yeah.
00:15:37,884 --> 00:15:39,954 [Dave Deken]
Yes. Thank you. Thank you for putting it that way.
00:15:39,954 --> 00:15:47,364 [Daniel Adamson, Ph.D.]
And I'll just, I'll just note, like, a- again, I just find it we're, we're learning how to do our job too, all the time.
00:15:47,364 --> 00:15:47,364 [Josh Lofton, Ph.D.]
Yeah.
00:15:47,364 --> 00:15:51,954 [Daniel Adamson, Ph.D.]
And we, I think I can speak for all extension folks, we want to be impactful.
00:15:51,954 --> 00:15:52,234 [Dave Deken]
Oh, yeah.
00:15:52,234 --> 00:15:53,654 [Daniel Adamson, Ph.D.]
But we're trained as scientists.
00:15:53,654 --> 00:15:54,534 [Josh Lofton, Ph.D.]
Mm-hmm.
00:15:54,534 --> 00:15:58,934 [Daniel Adamson, Ph.D.]
Uh, and, and I am thankful, you know, like AgCom has, has given some workshops-
00:15:58,934 --> 00:15:58,944 [Dave Deken]
Yep
00:15:58,944 --> 00:16:15,064 [Daniel Adamson, Ph.D.]
... and stuff like that. But I, I just feel, uh, inept. But then I, I also realize if I just try, I'm, I'm surprised how much, uh, traction I can gain on some things. I just filmed, I, I had a soil pit open, beautiful structure in the pit.
00:16:15,064 --> 00:16:15,114 [Dave Deken]
Yeah.
00:16:15,114 --> 00:16:16,643 [Daniel Adamson, Ph.D.]
I just filmed my hand-
00:16:16,643 --> 00:16:17,294 [Josh Lofton, Ph.D.]
This guy
00:16:17,294 --> 00:16:22,143 [Daniel Adamson, Ph.D.]
... breaking... [laughs] Yeah. [laughs] I just filmed my hand breaking off a chunk of soil-
00:16:22,143 --> 00:16:22,143 [Dave Deken]
Yeah
00:16:22,143 --> 00:16:28,254 [Daniel Adamson, Ph.D.]
... and it's a beautiful example of prismatic soil structure. Um, and it got 4,000 views.
00:16:28,254 --> 00:16:28,914 [Dave Deken]
Oh, yeah.
00:16:28,914 --> 00:16:29,834 [Daniel Adamson, Ph.D.]
Yeah.
00:16:29,834 --> 00:16:34,624 [Dave Deken]
Well, and, and, and one thing, one thing I've learned, not to make this about me and I apologize, but one thing-
00:16:34,624 --> 00:16:35,054 [Daniel Adamson, Ph.D.]
It's always about you. [laughs]
00:16:35,054 --> 00:16:37,734 [Josh Lofton, Ph.D.]
This is good. This is a dive into Dave's expertise.
00:16:37,734 --> 00:16:38,434 [Daniel Adamson, Ph.D.]
[laughs] Yeah, I was about to say.
00:16:38,434 --> 00:16:39,134 [Josh Lofton, Ph.D.]
This is great.
00:16:39,134 --> 00:16:49,014 [Dave Deken]
One, one thing I've learned in, in my approach to doing videos is all I'm doing is taking someone where, where they can't go.
00:16:49,014 --> 00:16:49,114 [Daniel Adamson, Ph.D.]
Yeah.
00:16:49,114 --> 00:16:55,974 [Dave Deken]
And so if you as a scientist can do that, that's, that's, that's where people pay attention-
00:16:55,974 --> 00:16:56,054 [Daniel Adamson, Ph.D.]
Mm-hmm
00:16:56,054 --> 00:17:00,694 [Dave Deken]
... because when was the last time somebody was in a, in a prismatic... Look at me learning words.
00:17:00,694 --> 00:17:01,074 [Daniel Adamson, Ph.D.]
Right. Yeah.
00:17:01,074 --> 00:17:01,144 [Dave Deken]
Um, uh,
00:17:02,414 --> 00:17:07,794 [Dave Deken]
soil pit. I mean, that, that's a place that people don't get to go on a regular basis and they have questions about it.
00:17:07,794 --> 00:17:08,094 [Daniel Adamson, Ph.D.]
Right.
00:17:08,094 --> 00:17:14,593 [Dave Deken]
And as you as a specialist can take people there, I mean, that's, that's where people wanna go.
00:17:14,594 --> 00:17:15,474 [Daniel Adamson, Ph.D.]
Mm-hmm.
00:17:15,474 --> 00:17:16,154 [Dave Deken]
Yeah.
00:17:16,154 --> 00:17:21,574 [Josh Lofton, Ph.D.]
You know, I had to, I had to get over, and I still have to because I, I still don't do social media as good as these other 2 guys do now, I guess.
00:17:21,574 --> 00:17:22,714 [Daniel Adamson, Ph.D.]
Your children do, though.
00:17:22,714 --> 00:17:23,744 [Josh Lofton, Ph.D.]
Yeah, my children do.
00:17:23,744 --> 00:17:23,794 [Daniel Adamson, Ph.D.]
[laughs]
00:17:23,794 --> 00:17:24,684 [Josh Lofton, Ph.D.]
That's, my, my students-
00:17:24,684 --> 00:17:25,814 [Daniel Adamson, Ph.D.]
My non-genetic children. [laughs]
00:17:25,814 --> 00:17:29,134 [Josh Lofton, Ph.D.]
The students are the ones that do all the social media posts around here.
00:17:29,134 --> 00:17:29,274 [Daniel Adamson, Ph.D.]
Yeah.
00:17:29,274 --> 00:17:37,104 [Josh Lofton, Ph.D.]
Um, but I, I still have the, the, the thing of like I don't think what we're doing on a day-to-day basis is impactful enough.
00:17:37,104 --> 00:17:37,934 [Daniel Adamson, Ph.D.]
Yes. [laughs] Or interesting.
00:17:37,934 --> 00:17:39,194 [Josh Lofton, Ph.D.]
Or interesting enough-
00:17:39,194 --> 00:17:39,204 [Daniel Adamson, Ph.D.]
Or helpful
00:17:39,204 --> 00:17:52,254 [Josh Lofton, Ph.D.]
... because I'm like, "We're just doing this." But you're right. It's like, it's, it's for those growers that are like, "Well, what are you doing nowadays?" And it's like, well, I, I really wish I would just video what we're doing and then I could post it because I don't... It's just a Tuesday for me.
00:17:52,254 --> 00:17:53,254 [Dave Deken]
Yeah.
00:17:53,254 --> 00:17:55,314 [Josh Lofton, Ph.D.]
Uh, but, you know, they're either, you know,
00:17:56,334 --> 00:17:57,994 [Josh Lofton, Ph.D.]
providing money through commissions-
00:17:57,994 --> 00:17:58,343 [Dave Deken]
Right
00:17:58,343 --> 00:18:06,064 [Josh Lofton, Ph.D.]
... or, or they're providing support through the university or something like that and they just kinda know, wanna know what we're doing, even if they don't gain a whole lot of information-
00:18:06,064 --> 00:18:06,064 [Daniel Adamson, Ph.D.]
Yeah
00:18:06,064 --> 00:18:12,834 [Josh Lofton, Ph.D.]
... from these videos, just to kinda see that OSU's kinda out in the field working for them, doing the kinda things that they're, they wanna know.
00:18:12,834 --> 00:18:13,214 [Daniel Adamson, Ph.D.]
Yes.
00:18:13,214 --> 00:18:19,984 [Josh Lofton, Ph.D.]
That way, the one time they have the question, they're like, "Oh man, I remember watching that short on that." And I tell you what, the shorts I think are where it's at right now.
00:18:19,984 --> 00:18:20,794 [Daniel Adamson, Ph.D.]
Yeah. Mm-hmm. Yeah.
00:18:20,794 --> 00:18:31,304 [Josh Lofton, Ph.D.]
Uh, Josie, one of my students, just, just had an interview and she brought that up during her interview, is that you even go down to cattle sales and the old, even the older guys that are waiting for their sale-
00:18:31,304 --> 00:18:31,304 [Daniel Adamson, Ph.D.]
Yes
00:18:31,304 --> 00:18:34,354 [Josh Lofton, Ph.D.]
... they're not, they're not sitting there waiting, watching a 15-minute video.
00:18:34,354 --> 00:18:34,524 [Dave Deken]
Yeah.
00:18:35,054 --> 00:18:35,294 [Brian Arnall, Ph.D.]
Yeah.
00:18:35,294 --> 00:18:37,874 [Josh Lofton, Ph.D.]
They're doing that through YouTube, watching these-
00:18:37,874 --> 00:18:38,354 [Brian Arnall, Ph.D.]
Yep
00:18:38,354 --> 00:18:39,214 [Josh Lofton, Ph.D.]
... minute videos-
00:18:39,214 --> 00:18:39,614 [Brian Arnall, Ph.D.]
Mm-hmm
00:18:39,614 --> 00:18:49,914 [Josh Lofton, Ph.D.]
... you know, waiting for their, their lot to come up kinda thing. So it's, it's everybody. We- we're, we're able to hit on those shorts a lot more people than I think we think we can.
00:18:49,914 --> 00:18:50,294 [Brian Arnall, Ph.D.]
Yeah. Yes. Yeah.
00:18:50,294 --> 00:18:53,444 [Josh Lofton, Ph.D.]
So, uh, I, I think it's, it's good. It's just getting them
00:18:54,754 --> 00:19:05,434 [Josh Lofton, Ph.D.]
to everybody. I, I feel like sometimes on some of the, I don't wanna say the more advanced extension techniques, but the more digital-friendly t- techniques, maybe you don't have as big a impact in the state-
00:19:05,434 --> 00:19:05,894 [Brian Arnall, Ph.D.]
Yeah
00:19:05,894 --> 00:19:06,454 [Josh Lofton, Ph.D.]
... as you do-
00:19:06,454 --> 00:19:06,504 [Brian Arnall, Ph.D.]
100%
00:19:06,504 --> 00:19:07,453 [Josh Lofton, Ph.D.]
... in the region.
00:19:07,453 --> 00:19:07,874 [Brian Arnall, Ph.D.]
Yeah.
00:19:07,874 --> 00:19:17,794 [Josh Lofton, Ph.D.]
Because, you know, if, if we send a mailer out, you know, or something like that, it's, it's gonna get to the state levels, you know, to, to those folks, or, or a local newspaper, radio spot or something.
00:19:17,794 --> 00:19:18,834 [Brian Arnall, Ph.D.]
Mm-hmm.
00:19:18,834 --> 00:19:24,854 [Josh Lofton, Ph.D.]
But man, you put something on the Lahoma Field Day live broadcast, well, somebody from Nebraska is gonna be able to watch-
00:19:24,854 --> 00:19:25,114 [Brian Arnall, Ph.D.]
Oh, yeah
00:19:25,114 --> 00:19:35,234 [Josh Lofton, Ph.D.]
... that would never be able to watch that field day otherwise. And is it, it's just interesting to them. It's maybe not as information-dense as, as a grower from Oklahoma-
00:19:35,294 --> 00:19:35,304 [Brian Arnall, Ph.D.]
Right
00:19:35,304 --> 00:19:39,754 [Josh Lofton, Ph.D.]
... but it's interesting them to see what we're doing and see what other states are doing.
00:19:39,754 --> 00:19:46,594 [Brian Arnall, Ph.D.]
And here's what I haven't figured out. So I, I know the platforms for me, I've al- I've always known my audience with the, the old, old person platforms, right?
00:19:46,594 --> 00:19:46,834 [Josh Lofton, Ph.D.]
Yeah.
00:19:46,834 --> 00:19:48,754 [Brian Arnall, Ph.D.]
I knew my audience for X-
00:19:48,754 --> 00:19:48,964 [Josh Lofton, Ph.D.]
Yeah
00:19:48,964 --> 00:19:49,774 [Brian Arnall, Ph.D.]
... and for Facebook.
00:19:49,774 --> 00:19:50,014 [Josh Lofton, Ph.D.]
Yeah.
00:19:50,014 --> 00:20:00,104 [Brian Arnall, Ph.D.]
X is the, the more national, much more row crop, much more northern-centric for a lot of it. Uh, there's some Okies on there and stuff, but Facebook was my local.
00:20:00,104 --> 00:20:00,154 [Josh Lofton, Ph.D.]
Yeah.
00:20:00,154 --> 00:20:13,444 [Brian Arnall, Ph.D.]
That was my channel to get out to local, you know, that was 90% Oklahoma. I'm assuming Instagram is much more of the, the, you know, national or even international. It, actually, Instagram for me has been much more international.
00:20:13,444 --> 00:20:13,474 [Josh Lofton, Ph.D.]
International.
00:20:13,474 --> 00:20:14,954 [Brian Arnall, Ph.D.]
That's where the Brazilians-
00:20:14,954 --> 00:20:14,964 [Josh Lofton, Ph.D.]
Yep
00:20:14,964 --> 00:20:17,054 [Brian Arnall, Ph.D.]
... and the Moroccans come into play and-
00:20:17,054 --> 00:20:17,784 [Josh Lofton, Ph.D.]
Yeah
00:20:17,784 --> 00:20:34,274 [Brian Arnall, Ph.D.]
... and the Canadians do a lot more on the Instagram. And so that's been much more of an international platform on that. It's been interesting. My biggest challenge on the videos, 'cause I- I've seen the impact, is that I never think about it until I'm in the truck going down the highway driving like, "Crap."
00:20:34,274 --> 00:20:34,874 [Dave Deken]
Oh, yeah.
00:20:34,874 --> 00:20:35,084 [Josh Lofton, Ph.D.]
Oh, yeah.
00:20:35,084 --> 00:20:36,964 [Brian Arnall, Ph.D.]
"I should've done something," or-
00:20:36,964 --> 00:20:36,964 [Josh Lofton, Ph.D.]
Mm-hmm
00:20:36,964 --> 00:20:40,644 [Brian Arnall, Ph.D.]
... "I missed an opportunity," 'cause I was in such of a, a go-go mode.
00:20:40,644 --> 00:20:40,734 [Josh Lofton, Ph.D.]
Yeah.
00:20:40,734 --> 00:20:43,723 [Brian Arnall, Ph.D.]
Like, get it done, get the wheat out. Like, I should've done-
00:20:43,723 --> 00:20:43,723 [Josh Lofton, Ph.D.]
Yeah
00:20:43,723 --> 00:20:45,414 [Brian Arnall, Ph.D.]
... something at Bixby when we're cutting.
00:20:45,414 --> 00:20:50,474 [Josh Lofton, Ph.D.]
Well, I mean, I think that's what I've tried to, and I've been getting my videos to try to, when we get done in the field-
00:20:50,474 --> 00:20:50,543 [Brian Arnall, Ph.D.]
Yeah
00:20:50,543 --> 00:20:55,834 [Josh Lofton, Ph.D.]
... to, to kind of make a big push, is just every time we do something, take a video.
00:20:57,214 --> 00:20:59,894 [Josh Lofton, Ph.D.]
And you don't have to voice over right now.
00:20:59,894 --> 00:20:59,994 [Brian Arnall, Ph.D.]
Yeah. Yeah.
00:20:59,994 --> 00:21:01,794 [Josh Lofton, Ph.D.]
I j- I can go back and rewatch it-
00:21:01,794 --> 00:21:01,823 [Brian Arnall, Ph.D.]
Yeah
00:21:01,823 --> 00:21:04,124 [Josh Lofton, Ph.D.]
... and say, "What am I gonna wanna say about this?"
00:21:04,124 --> 00:21:04,134 [Brian Arnall, Ph.D.]
Yeah.
00:21:04,134 --> 00:21:07,234 [Josh Lofton, Ph.D.]
And so the interesting thing, Hagar did this in Morocco.
00:21:07,234 --> 00:21:08,344 [Brian Arnall, Ph.D.]
She did a great job with that.
00:21:08,344 --> 00:21:08,354 [Josh Lofton, Ph.D.]
And-
00:21:08,354 --> 00:21:08,454 [Dave Deken]
Yeah
00:21:08,454 --> 00:21:11,594 [Josh Lofton, Ph.D.]
... she, like, just took these random videos throughout the day-
00:21:11,594 --> 00:21:11,894 [Brian Arnall, Ph.D.]
Mm-hmm
00:21:11,894 --> 00:21:23,614 [Josh Lofton, Ph.D.]
... and then that night, she could go back and voice over and cut and splice those things together. It took about 30 minutes probably each video, she, I think she said. Sometimes were, were longer, but it's like she made a lot of big impact on that one.
00:21:23,614 --> 00:21:25,353 [Brian Arnall, Ph.D.]
Was she using Camtasia, or do you know what-
00:21:25,354 --> 00:21:27,454 [Josh Lofton, Ph.D.]
No, she was using the Instagram thing.
00:21:27,454 --> 00:21:27,464 [Brian Arnall, Ph.D.]
Insta-
00:21:27,464 --> 00:21:27,494 [Dave Deken]
Yeah.
00:21:27,494 --> 00:21:28,174 [Brian Arnall, Ph.D.]
Oh, okay.
00:21:28,174 --> 00:21:28,353 [Josh Lofton, Ph.D.]
Yeah.
00:21:28,354 --> 00:21:28,663 [Brian Arnall, Ph.D.]
I have not used that.
00:21:28,663 --> 00:21:30,424 [Daniel Adamson, Ph.D.]
I made my first one. It was easy.
00:21:30,424 --> 00:21:30,454 [Brian Arnall, Ph.D.]
Okay.
00:21:30,454 --> 00:21:37,663 [Daniel Adamson, Ph.D.]
And you can just, AI will track your voice and do a voiceover. You can check... Look at me. [laughs]
00:21:37,663 --> 00:21:37,663 [Brian Arnall, Ph.D.]
[laughs]
00:21:37,663 --> 00:21:37,663 [Dave Deken]
[laughs]
00:21:37,663 --> 00:21:41,663 [Daniel Adamson, Ph.D.]
I'm sitting like looking in the camera, acting like I'm an expert. I've done it once.
00:21:41,663 --> 00:21:42,354 [Brian Arnall, Ph.D.]
Well, you are. [laughs]
00:21:42,354 --> 00:21:44,344 [Daniel Adamson, Ph.D.]
I've done it once. Uh, yeah.
00:21:44,344 --> 00:21:45,754 [Josh Lofton, Ph.D.]
But you did a better job, so-
00:21:45,754 --> 00:21:46,214 [Dave Deken]
Bigger, bigger, bigger, uh, expert than me. [laughs]
00:21:46,214 --> 00:22:04,234 [Daniel Adamson, Ph.D.]
I guess what I'm saying, it's, it's easy, but we don't, like... We're always so focused on our work, and I like what Josh said, it's just a normal Tuesday. Sometimes I wonder if what I'm doing, you know, anybody's interested, but I think it's just about taking 10 minutes a day to share with people what we're doing and-
00:22:04,234 --> 00:22:04,964 [Brian Arnall, Ph.D.]
My question-
00:22:04,964 --> 00:22:05,894 [Daniel Adamson, Ph.D.]
... give people an opportunity.
00:22:05,894 --> 00:22:17,943 [Dave Deken]
My question would be, have you ever put a cell phone holder in your, in, in your combine, on your tractor, anything like that? Because if, if you have, [clears throat] excuse me, if, if you have that up there,
00:22:20,134 --> 00:22:24,344 [Dave Deken]
you're going to go, "Oh, yeah, and may- maybe I can shoot a video real quick," or, or something like that.
00:22:24,344 --> 00:22:25,413 [Brian Arnall, Ph.D.]
We've thought, thought about it this year, but we've not-
00:22:25,414 --> 00:22:26,874 [Josh Lofton, Ph.D.]
You got legal obligations to not have that.
00:22:26,874 --> 00:22:29,474 [Dave Deken]
Well, yeah, I guess you're right. Yeah. Yeah.
00:22:29,474 --> 00:22:30,074 [Josh Lofton, Ph.D.]
Don't want some of that stuff.
00:22:30,074 --> 00:22:32,824 [Daniel Adamson, Ph.D.]
Take a video on the cell phone going through the combine.
00:22:32,824 --> 00:22:33,994 [Brian Arnall, Ph.D.]
[laughs] Yeah.
00:22:33,994 --> 00:22:36,034 [Dave Deken]
[laughs] What an amazing shot.
00:22:36,034 --> 00:22:37,074 [Daniel Adamson, Ph.D.]
Yeah.
00:22:37,074 --> 00:22:40,383 [Josh Lofton, Ph.D.]
[laughs] Are they climbing up on that? That's not... [laughs]
00:22:40,383 --> 00:22:42,764 [Dave Deken]
[laughs] Well, no, I, I, I'm, I'm just thinking-
00:22:42,764 --> 00:22:42,764 [Brian Arnall, Ph.D.]
Yeah
00:22:42,764 --> 00:23:24,854 [Dave Deken]
... like the shots of, of we go back to wheat or, or a harvest of any crop, that's a, that's a shot that people don't necessarily get to get in their life. And, and a lot of folks are amazed by it. I, I was telling a, a friend of mine what I was doing, and he... And so I sent him a video, and he's like, "Wow, you got to do that?" I said, "Yeah, I, I shoot video of, of that." So if, if, again, if you could take people where they don't get to go with those videos on the combine, on the tractor as you're out. I mean, even if it, e- even if you have it on the hood of the tractor or whatever as you're, as you're driving, just recording video, that's something that they don't get to see, and they're fascinated by it-
00:23:24,854 --> 00:23:24,864 [Brian Arnall, Ph.D.]
Mm-hmm
00:23:24,864 --> 00:23:30,714 [Dave Deken]
... and will go back and... Or dig in a pit. Put it, set your phone off to the side as you're digging a, a pit.
00:23:30,714 --> 00:23:34,254 [Brian Arnall, Ph.D.]
So here, here's kind of the flip side of it, is we talk about is what we do-
00:23:34,254 --> 00:23:34,684 [Dave Deken]
Yeah
00:23:34,684 --> 00:23:38,294 [Brian Arnall, Ph.D.]
... is that for our job, we don't really get credit for any of that.
00:23:38,294 --> 00:23:38,454 [Dave Deken]
Mm-hmm.
00:23:38,454 --> 00:23:40,474 [Brian Arnall, Ph.D.]
We get credit for fact sheets and publications.
00:23:40,474 --> 00:23:40,604 [Dave Deken]
Yeah.
00:23:41,734 --> 00:23:47,594 [Brian Arnall, Ph.D.]
In fact, the, the metrics they allow us to put in how many people viewed our videos for that, but they don't look at it.
00:23:47,594 --> 00:23:48,074 [Dave Deken]
[laughs]
00:23:48,074 --> 00:23:50,914 [Brian Arnall, Ph.D.]
And so, so it's, it's, it... Well, and the feds don't, right?
00:23:50,914 --> 00:23:51,054 [Dave Deken]
Yeah.
00:23:51,054 --> 00:23:55,014 [Brian Arnall, Ph.D.]
The feds, when they go in for that annual report that Jason Warren has to-
00:23:55,014 --> 00:23:55,254 [Dave Deken]
Yeah
00:23:55,254 --> 00:23:58,294 [Brian Arnall, Ph.D.]
... to write up for us, not that he'd ever use AI or anything-
00:23:58,294 --> 00:23:58,374 [Dave Deken]
[laughs]
00:23:58,374 --> 00:23:59,874 [Brian Arnall, Ph.D.]
... but he works up for us-
00:23:59,874 --> 00:23:59,974 [Dave Deken]
[laughs]
00:23:59,974 --> 00:24:00,044 [Daniel Adamson, Ph.D.]
No
00:24:00,044 --> 00:24:03,914 [Brian Arnall, Ph.D.]
... [laughs] is that's not a thing.
00:24:03,974 --> 00:24:04,024 [Dave Deken]
It is-
00:24:04,024 --> 00:24:12,134 [Brian Arnall, Ph.D.]
The media, even mass media is not a thing. Remember for years, we always put in, "Okay, I've done 15 sign-up segments." "Well, how many people?"
00:24:12,134 --> 00:24:12,824 [Dave Deken]
[laughs]
00:24:12,824 --> 00:24:14,874 [Brian Arnall, Ph.D.]
Uh, we'll just put 50,000 for each one.
00:24:14,874 --> 00:24:16,464 [Dave Deken]
Well, yeah. And, and-
00:24:16,464 --> 00:24:17,774 [Brian Arnall, Ph.D.]
'Cause it didn't really matter.
00:24:17,774 --> 00:24:19,433 [Dave Deken]
Right. Yeah.
00:24:19,434 --> 00:24:24,994 [Brian Arnall, Ph.D.]
And so I, I, I don't know. I've always pushed a little bit. It's like we should have credit-
00:24:24,994 --> 00:24:25,004 [Daniel Adamson, Ph.D.]
Yeah
00:24:25,004 --> 00:24:25,814 [Brian Arnall, Ph.D.]
... for that effort-
00:24:25,814 --> 00:24:25,944 [Dave Deken]
Yeah
00:24:25,944 --> 00:24:30,314 [Brian Arnall, Ph.D.]
... 'cause it is an effort. It is thoughtfulness. It is creativity.
00:24:30,314 --> 00:24:31,654 [Dave Deken]
Well, and it, it's how people are-
00:24:31,654 --> 00:24:32,084 [Brian Arnall, Ph.D.]
And communication
00:24:32,084 --> 00:24:35,674 [Dave Deken]
... are, are, are being reached by your efforts-
00:24:35,674 --> 00:24:36,144 [Brian Arnall, Ph.D.]
Mm-hmm
00:24:36,144 --> 00:24:37,374 [Dave Deken]
... as, as a, as a specialist.
00:24:37,374 --> 00:24:39,534 [Brian Arnall, Ph.D.]
And honestly, it's easier to measure than fact sheet distribution.
00:24:39,534 --> 00:24:43,014 [Josh Lofton, Ph.D.]
The problem is it's, it's not considered what they would consider it scholarly.
00:24:43,014 --> 00:24:43,224 [Brian Arnall, Ph.D.]
Yep.
00:24:44,474 --> 00:24:45,524 [Dave Deken]
Okay, yeah.
00:24:45,524 --> 00:24:48,134 [Josh Lofton, Ph.D.]
And so, I mean, our fact sheets are peer reviewed.
00:24:48,134 --> 00:24:48,414 [Dave Deken]
Yeah.
00:24:48,414 --> 00:24:56,594 [Josh Lofton, Ph.D.]
Uh, manuscripts are peer reviewed. Everything like that comes at peer review. Um, if I po- post a blog, they're like, "Oh, good job. Did you make it a fact sheet?"
00:24:57,634 --> 00:25:02,134 [Dave Deken]
Ah. So i- i- is that from the university or is that from the feds?
00:25:02,134 --> 00:25:02,474 [Josh Lofton, Ph.D.]
Yeah.
00:25:02,474 --> 00:25:02,874 [Brian Arnall, Ph.D.]
Yeah.
00:25:02,874 --> 00:25:03,474 [Dave Deken]
Both?
00:25:03,474 --> 00:25:04,914 [Brian Arnall, Ph.D.]
And institutional.
00:25:04,914 --> 00:25:05,754 [Dave Deken]
Yeah.
00:25:05,754 --> 00:25:06,054 [Josh Lofton, Ph.D.]
Yeah.
00:25:06,054 --> 00:25:06,614 [Dave Deken]
Oh.
00:25:06,614 --> 00:25:08,353 [Josh Lofton, Ph.D.]
But th- but that's not new to-
00:25:08,354 --> 00:25:08,554 [Brian Arnall, Ph.D.]
No
00:25:08,554 --> 00:25:09,354 [Josh Lofton, Ph.D.]
... to any institution.
00:25:09,354 --> 00:25:09,673 [Dave Deken]
Right.
00:25:09,674 --> 00:25:21,694 [Josh Lofton, Ph.D.]
I mean, that's... We're... A- and you see a lot of, a lot of reluctance from a lot of specialists around to do this kind of thing, because if, if they're bogged down with metrics-
00:25:21,694 --> 00:25:21,883 [Dave Deken]
Yep
00:25:21,883 --> 00:25:26,244 [Josh Lofton, Ph.D.]
... it's, it's hard to just say-
00:25:26,244 --> 00:25:26,244 [Dave Deken]
Justify it
00:25:26,244 --> 00:25:27,054 [Josh Lofton, Ph.D.]
... "I'm gonna spend-
00:25:27,054 --> 00:25:27,064 [Dave Deken]
Yeah
00:25:27,064 --> 00:25:31,514 [Josh Lofton, Ph.D.]
... 2 or 3 days doing this," and not get any credit towards-
00:25:31,514 --> 00:25:32,004 [Brian Arnall, Ph.D.]
I mean, the-
00:25:32,004 --> 00:25:32,854 [Josh Lofton, Ph.D.]
... anything for it.
00:25:32,854 --> 00:25:36,434 [Brian Arnall, Ph.D.]
Y- you can't imagine how many times... So, you know, we do the red dirt.
00:25:36,434 --> 00:25:36,784 [Dave Deken]
Yeah.
00:25:36,784 --> 00:25:44,784 [Brian Arnall, Ph.D.]
And I, I, I did the hosted that, that national one. How many times from other specialists, like, "Why do you do that?"
00:25:44,784 --> 00:25:44,784 [Dave Deken]
[laughs]
00:25:44,784 --> 00:25:47,294 [Brian Arnall, Ph.D.]
"I mean, are you getting credit?" I was like, "No."
00:25:47,294 --> 00:25:47,694 [Dave Deken]
Right.
00:25:47,694 --> 00:25:51,894 [Brian Arnall, Ph.D.]
Now, I'll tell you, there's administrators at OSU that really appreciate it-
00:25:51,894 --> 00:25:52,084 [Dave Deken]
Appreciate it
00:25:52,084 --> 00:25:55,154 [Brian Arnall, Ph.D.]
... and will tell you to person that, "You know, we like that." But
00:25:56,294 --> 00:26:03,534 [Brian Arnall, Ph.D.]
i- in peer group, it's, "Why would you do that? I mean, what's the purpose on that?" One, I learn and I enjoy it. I love conversations.
00:26:03,534 --> 00:26:03,634 [Dave Deken]
Yeah.
00:26:03,634 --> 00:26:17,494 [Brian Arnall, Ph.D.]
I love visiting with people and finding out what they're doing. But yeah, if, if you're just counting the numbers, making sure that your CV and your, your metrics for RPT or promotion or reemployment, tenure is good,
00:26:18,734 --> 00:26:20,904 [Brian Arnall, Ph.D.]
this is the blip on the radar that goes to the-
00:26:20,904 --> 00:26:23,954 [Dave Deken]
So it's almost an asterisk. It's like, "Good job."
00:26:23,954 --> 00:26:24,064 [Josh Lofton, Ph.D.]
Yeah.
00:26:24,064 --> 00:26:24,914 [Dave Deken]
"Proud of you."
00:26:24,914 --> 00:26:26,584 [Josh Lofton, Ph.D.]
Put it, put it in the table at the end.
00:26:26,584 --> 00:26:27,494 [Dave Deken]
Yep. [laughs] Yeah.
00:26:27,494 --> 00:26:38,734 [Josh Lofton, Ph.D.]
No, really. But the problem is, is that this, these kind of things, this podcast, the short form videos and stuff like that, is how private industry is reaching people. And they put a lot of emphasis on this.
00:26:38,734 --> 00:26:39,574 [Dave Deken]
Mm-hmm. Yeah.
00:26:39,574 --> 00:26:41,484 [Josh Lofton, Ph.D.]
Um, and blog posts, you know. Uh,
00:26:42,554 --> 00:26:42,994 [Josh Lofton, Ph.D.]
and
00:26:44,274 --> 00:26:51,044 [Josh Lofton, Ph.D.]
that's how they're reaching people, and we're behind because we have to do... or, you know, we're encouraged to do fact sheets or something like that.
00:26:51,044 --> 00:26:51,054 [Dave Deken]
Yeah.
00:26:51,054 --> 00:26:54,053 [Josh Lofton, Ph.D.]
And so, so it just kind of falls behind.
00:26:54,054 --> 00:26:54,474 [Brian Arnall, Ph.D.]
Mm-hmm.
00:26:54,474 --> 00:27:00,574 [Josh Lofton, Ph.D.]
Um, that's why... I mean, and that's why we continue to do it, is because it's the only way c- we can stay up-
00:27:00,574 --> 00:27:00,624 [Dave Deken]
Yeah
00:27:00,624 --> 00:27:02,994 [Josh Lofton, Ph.D.]
... in the same conversation that industry is.
00:27:02,994 --> 00:27:03,574 [Brian Arnall, Ph.D.]
100%.
00:27:03,574 --> 00:27:07,754 [Josh Lofton, Ph.D.]
Um, because otherwise, we're just out of that conversation.
00:27:07,754 --> 00:27:21,394 [Dave Deken]
So let me ask you this. Some of your, your in- y- your industry folks that you work with, that, that you partner with on some projects, have, have they found out about you through some of your media efforts like that?
00:27:22,574 --> 00:27:23,074 [Dave Deken]
Like, like...
00:27:26,224 --> 00:27:28,914 [Josh Lofton, Ph.D.]
[sighs] I, I don't, I don't do it as well as these guys do, so...
00:27:28,914 --> 00:27:44,523 [Dave Deken]
Well, I, I, I, I just didn't know if, like, somebody ha- reached out to you, "Hey, I saw what you were doing in this field, in this area that you're going. Would you be interested in partnering up through the university for, uh, uh, research into something that we're working on?"
00:27:46,194 --> 00:27:47,374 [Brian Arnall, Ph.D.]
That's never came up.
00:27:47,374 --> 00:27:47,574 [Dave Deken]
Right.
00:27:47,574 --> 00:27:56,844 [Brian Arnall, Ph.D.]
It has come up that on, on things, especially with private companies, that after introductions to those, then they, they background me and find out,
00:27:57,854 --> 00:27:58,994 [Brian Arnall, Ph.D.]
man, your impact. Y- you've got-
00:27:58,994 --> 00:27:59,394 [Dave Deken]
Oh, yeah.
00:27:59,394 --> 00:27:59,754 [Brian Arnall, Ph.D.]
You've got...
00:27:59,754 --> 00:28:00,434 [Josh Lofton, Ph.D.]
Mm-hmm.
00:28:00,434 --> 00:28:04,454 [Brian Arnall, Ph.D.]
And so that comes up. "Oh, I've seen this, I've done this." But it's never, that's never the lead in-
00:28:04,454 --> 00:28:04,464 [Dave Deken]
Right
00:28:04,464 --> 00:28:05,644 [Brian Arnall, Ph.D.]
... necessarily with this.
00:28:05,644 --> 00:28:11,294 [Josh Lofton, Ph.D.]
I think he gets it a lot with his Twitter and other things of, like, "Do you wanna come do this talk?"
00:28:11,294 --> 00:28:11,714 [Dave Deken]
Yeah.
00:28:11,714 --> 00:28:12,594 [Brian Arnall, Ph.D.]
That is... Yeah.
00:28:12,594 --> 00:28:19,294 [Josh Lofton, Ph.D.]
And, and then it just kind of snowballs from blogs, and I think his Twitter get him on a lot of these talks, and then it just snowballs from there-
00:28:19,294 --> 00:28:19,314 [Dave Deken]
Yeah
00:28:19,314 --> 00:28:24,194 [Josh Lofton, Ph.D.]
... is that, you know, one person saw that talk, and they go back and they're like, "We gotta have this guy here," so.
00:28:24,194 --> 00:28:24,934 [Dave Deken]
Yeah.
00:28:24,934 --> 00:28:40,214 [Brian Arnall, Ph.D.]
Yeah, usually that, that's right. If I can get one... So going to Canada is a good, you know... One trip up there because of a blog on canola, went up there, and then it's kind of been annual after that point, where somebody, a different grower group or different farmer organization,
00:28:41,414 --> 00:28:50,184 [Brian Arnall, Ph.D.]
um, has that opportunity. And if you know how to communicate, and, and I've always said, I'm, I'm not a... Like, Lofton's a great scientist. Adamson's a great scientist.
00:28:50,184 --> 00:28:50,214 [Dave Deken]
Mm-hmm.
00:28:50,214 --> 00:28:51,624 [Brian Arnall, Ph.D.]
I'm more of a-
00:28:51,624 --> 00:28:52,334 [Dave Deken]
[laughs] Wow
00:28:52,334 --> 00:28:55,414 [Brian Arnall, Ph.D.]
... a talking head figure- ... where I've, I've learned how to,
00:28:57,094 --> 00:28:59,654 [Brian Arnall, Ph.D.]
um, edutainment.
00:28:59,654 --> 00:28:59,664 [Dave Deken]
Edutainment. [laughs]
00:29:00,674 --> 00:29:05,773 [Brian Arnall, Ph.D.]
I am good at selling. That, that's... I've, I've learned how to communicate. I hated it-
00:29:05,773 --> 00:29:05,994 [Dave Deken]
Yeah
00:29:05,994 --> 00:29:14,554 [Brian Arnall, Ph.D.]
... as a, as a youth. Gotta give props. You know, my wife has taught me everything about branding and communi- not everything, but she has taught me the importance of it.
00:29:14,554 --> 00:29:14,784 [Dave Deken]
Oh, yeah.
00:29:14,784 --> 00:29:24,544 [Brian Arnall, Ph.D.]
And I've gone forward and said, "Okay, this is something of value in my program." 'Cause I can't think like Brett Carver. I don't really think like Phillips and Lofton. Like, they're very zoned in.
00:29:24,544 --> 00:29:24,564 [Dave Deken]
[laughs]
00:29:24,564 --> 00:29:25,134 [Brian Arnall, Ph.D.]
What?
00:29:25,134 --> 00:29:26,164 [Josh Lofton, Ph.D.]
I don't know what I'm talking about.
00:29:26,164 --> 00:29:26,834 [Dave Deken]
[laughs]
00:29:26,834 --> 00:29:27,954 [Brian Arnall, Ph.D.]
Stop it.
00:29:27,954 --> 00:29:29,913 [Dave Deken]
But you sell it. Way to go.
00:29:29,914 --> 00:29:30,074 [Brian Arnall, Ph.D.]
Yeah.
00:29:30,074 --> 00:29:32,494 [Dave Deken]
We believe you. [laughs]
00:29:32,494 --> 00:29:36,094 [Brian Arnall, Ph.D.]
But I figured out my place in academia was a communicator, not necessarily-
00:29:36,094 --> 00:29:36,874 [Dave Deken]
Yeah
00:29:36,874 --> 00:29:37,154 [Brian Arnall, Ph.D.]
... that.
00:29:38,974 --> 00:29:52,474 [Dave Deken]
Well, i- i- and that, that kind of mirrors... I, I, I go back to the land grant mission. I mean, education, research, and, and extension to the, to the extent that it's communicating what- what's coming from the land grant. But
00:29:54,074 --> 00:29:56,494 [Dave Deken]
it, it's, it is interesting now that you say that.
00:29:57,784 --> 00:30:11,484 [Dave Deken]
The scientists that I know, the, the specialists that I know, they do follow or, or they do tend to fall in those categories. And especially when you learn what their appointments are, it's like, yeah, I, I, I can see why that person's 70% extension-
00:30:11,484 --> 00:30:11,484 [Josh Lofton, Ph.D.]
Mm-hmm
00:30:11,484 --> 00:30:22,814 [Dave Deken]
... and 30% research or whatever. And so I, I, I think it balances out really well. I mean, especially who we have here at the table, the 3 of you guys, the different areas that you are impactful in.
00:30:22,814 --> 00:30:31,394 [Brian Arnall, Ph.D.]
I'd say u- uniqueness of these 3, and I, I hate to speak for Danny, but I get the sense of you is that I think all 3 of us want to be extension, and that's not-
00:30:31,394 --> 00:30:31,464 [Josh Lofton, Ph.D.]
Yes
00:30:31,464 --> 00:30:33,254 [Brian Arnall, Ph.D.]
... always the case with extension specialists.
00:30:33,254 --> 00:30:33,334 [Dave Deken]
Right.
00:30:33,334 --> 00:30:34,054 [Brian Arnall, Ph.D.]
Sometimes it's a,
00:30:35,854 --> 00:30:37,934 [Brian Arnall, Ph.D.]
"I'll do this until I can be a researcher."
00:30:37,934 --> 00:30:39,374 [Dave Deken]
[laughs] Yeah.
00:30:39,374 --> 00:30:54,364 [Josh Lofton, Ph.D.]
You bring up an interesting point. Uh, maybe people don't realize this, uh, 'cause I didn't even realize it until I came to this position, but you do kind of have to find your, your northern star in your academic position. And I, I hope this isn't too cliche, but- [laughs]
00:30:54,662 --> 00:30:57,062 [Daniel Adamson, Ph.D.]
I just, I do, I just wanna reach people.
00:30:57,062 --> 00:30:57,282 [Josh Lofton, Ph.D.]
Yeah.
00:30:57,282 --> 00:31:03,382 [Daniel Adamson, Ph.D.]
I just wanna help people. Um, I'm not perfect, and, and I will make mistakes, but I've had-
00:31:03,382 --> 00:31:03,392 [Josh Lofton, Ph.D.]
Hmm
00:31:03,392 --> 00:31:09,472 [Daniel Adamson, Ph.D.]
... an opportunity to learn a lot. And my philosophy is if I could learn it, then anybody can learn it-
00:31:09,472 --> 00:31:09,472 [Josh Lofton, Ph.D.]
[laughs]
00:31:09,472 --> 00:31:11,902 [Daniel Adamson, Ph.D.]
... because I think of myself as a fairly simple-
00:31:11,902 --> 00:31:11,912 [Josh Lofton, Ph.D.]
Mm-hmm
00:31:11,912 --> 00:31:25,242 [Daniel Adamson, Ph.D.]
... simple-minded person, and I think I, I try to teach people in a simple way, and I've, I've had some good reception from that. But yeah, you can really get... There's a lot of different channels pulling you in different directions-
00:31:25,242 --> 00:31:25,252 [Josh Lofton, Ph.D.]
Yeah
00:31:25,252 --> 00:31:32,162 [Daniel Adamson, Ph.D.]
... in academia, and you can choose to go down the different channels. Um, I'm trying to balance just-
00:31:32,162 --> 00:31:32,502 [Josh Lofton, Ph.D.]
Mm-hmm
00:31:32,502 --> 00:31:37,952 [Daniel Adamson, Ph.D.]
... you know, I, I wanna learn things through my research that are impactful. I wanna share with people. I also-
00:31:37,952 --> 00:31:37,952 [Josh Lofton, Ph.D.]
Hmm
00:31:37,952 --> 00:31:43,212 [Daniel Adamson, Ph.D.]
... don't want to be too hesitant to miss sharing just general knowledge-
00:31:43,212 --> 00:31:43,212 [Josh Lofton, Ph.D.]
Yeah
00:31:43,212 --> 00:31:57,322 [Daniel Adamson, Ph.D.]
... that I have as well, like a video on a Tuesday, like Josh talked about, um, because those are experiences I've had. Those are things I've seen, and we can share that with people. Uh, it doesn't... There's a whole gamut of information-
00:31:57,322 --> 00:31:57,332 [Josh Lofton, Ph.D.]
Mm-hmm
00:31:57,332 --> 00:32:13,102 [Daniel Adamson, Ph.D.]
... we can share, and it might not all fit into a perfect academic mold, and that stuff that does is still very important, and we wanna, we wanna have that unbiased, good, proven research aspect. But we have a platform, and it's been interesting for me to figure out how to build that in the 1st couple years.
00:32:13,102 --> 00:32:21,561 [Josh Lofton, Ph.D.]
Well, I, but I, I keep going back to your, your point is that, like, I've seen it 1000 times, so it's uninteresting to me, but not everybody has. And I, and I-
00:32:21,562 --> 00:32:26,172 [Daniel Adamson, Ph.D.]
Well, you keep hearing s- yeah, that people want the, the basics again, right?
00:32:26,172 --> 00:32:26,442 [Josh Lofton, Ph.D.]
Right.
00:32:26,442 --> 00:32:27,222 [Daniel Adamson, Ph.D.]
It helps.
00:32:27,222 --> 00:32:40,632 [Josh Lofton, Ph.D.]
I, I go back to a, a, a picture I got this week. I got the picture. I knew what it was immediately. You know, worked with the grower on what it is, and he's like, "I've never heard this doing this before." I was, it was like, he's like, "This is, this is amazing," you know?
00:32:40,632 --> 00:32:40,642 [Daniel Adamson, Ph.D.]
Oh.
00:32:40,642 --> 00:32:43,172 [Josh Lofton, Ph.D.]
And I'm like, "It's, it's mundane for me."
00:32:43,172 --> 00:32:43,182 [Daniel Adamson, Ph.D.]
Yeah.
00:32:43,182 --> 00:32:43,422 [Josh Lofton, Ph.D.]
Like-
00:32:43,422 --> 00:32:43,432 [Daniel Adamson, Ph.D.]
Yeah
00:32:43,432 --> 00:32:45,782 [Josh Lofton, Ph.D.]
... because we see it all the ti- we see it every, every year.
00:32:45,782 --> 00:32:46,232 [Daniel Adamson, Ph.D.]
Yeah.
00:32:46,232 --> 00:32:47,282 [Josh Lofton, Ph.D.]
And I was talking to Wade about it-
00:32:47,282 --> 00:32:47,402 [Daniel Adamson, Ph.D.]
Mm-hmm
00:32:47,402 --> 00:32:51,701 [Josh Lofton, Ph.D.]
... and he goes, "Yeah, but if you've never screwed up like this, you've never seen it like this." [laughs]
00:32:51,762 --> 00:32:51,872 [Daniel Adamson, Ph.D.]
Yeah.
00:32:51,872 --> 00:32:51,872 [Brian Arnall, Ph.D.]
Yeah.
00:32:51,872 --> 00:32:56,812 [Josh Lofton, Ph.D.]
And it's like, yeah, I've, I see it every single year, so it's just, it is mundane to me.
00:32:56,812 --> 00:32:59,662 [Brian Arnall, Ph.D.]
Somewhere, but that's the deal. You see it somewhere, and you're, you're representing a state-
00:32:59,662 --> 00:32:59,862 [Josh Lofton, Ph.D.]
Yeah
00:32:59,862 --> 00:33:08,662 [Brian Arnall, Ph.D.]
... or Louisia- I mean, you still get calls from Louisiana, Arkansas. Like, you're representing a very large geographic region with people doing a lot of things across a lot of weather.
00:33:08,662 --> 00:33:09,082 [Josh Lofton, Ph.D.]
Yeah.
00:33:09,082 --> 00:33:10,622 [Brian Arnall, Ph.D.]
And this was one farmer-
00:33:10,622 --> 00:33:11,202 [Josh Lofton, Ph.D.]
Yeah
00:33:11,202 --> 00:33:19,042 [Brian Arnall, Ph.D.]
... in a, in a confined area that had never experienced, well, that never experienced humidity [laughs] during the summer. But [laughs] that's another story.
00:33:19,042 --> 00:33:26,011 [Josh Lofton, Ph.D.]
That's another story. But I mean, it i- it is, because we think it's mundane now, and it's because it was what we potentially were taught
00:33:27,282 --> 00:33:34,462 [Josh Lofton, Ph.D.]
10, 20 years ago. But it, it is something that maybe not everybody has seen, not every- everybody's experienced.
00:33:34,462 --> 00:33:52,122 [Brian Arnall, Ph.D.]
So what's your, uh, as a up and coming, what's your... What are you most excited about? What platform? What method? Is it the, the in-person stuff that you just get the most excitement for, or what, what are you looking at for the next couple years that you're excited about getting into as far as communications?
00:33:52,122 --> 00:33:57,022 [Daniel Adamson, Ph.D.]
Yeah, I think of c- I think all of us are obviously most excited about in-person. We're educators.
00:33:57,022 --> 00:33:57,032 [Brian Arnall, Ph.D.]
Mm-hmm.
00:33:57,032 --> 00:34:01,362 [Daniel Adamson, Ph.D.]
We like to teach, and just crowd to crowd, it's interesting the different vibe-
00:34:01,362 --> 00:34:01,462 [Josh Lofton, Ph.D.]
Yeah
00:34:01,462 --> 00:34:11,822 [Daniel Adamson, Ph.D.]
... it'll give you, and it's, it's just more fun when people interact with you. I just, I, I'm curious about concise, impactful videos-
00:34:11,822 --> 00:34:11,912 [Brian Arnall, Ph.D.]
Mm-hmm
00:34:11,912 --> 00:34:38,642 [Daniel Adamson, Ph.D.]
... which is why I'm curious about this video series I'm making. I'd like to move it into my agronomic work as well, for sure. Um, Dr. Lusk did a survey of extension about a year and a half ago, and to the nontraditional extension audience, the number one platform they requested receiving information was YouTube. And for me, when I moved here, I started gardening.
00:34:38,642 --> 00:34:39,322 [Brian Arnall, Ph.D.]
[laughs]
00:34:39,322 --> 00:34:41,412 [Daniel Adamson, Ph.D.]
I had a mole in my garden-
00:34:41,412 --> 00:34:42,082 [Brian Arnall, Ph.D.]
[laughs]
00:34:42,082 --> 00:34:49,762 [Daniel Adamson, Ph.D.]
... and I was trying to figure out how to get rid of this little sucker. So I, I go to where? YouTube.
00:34:49,762 --> 00:34:50,942 [Brian Arnall, Ph.D.]
Mm-hmm.
00:34:50,942 --> 00:34:56,602 [Daniel Adamson, Ph.D.]
I find a lovely video from an extension platform that is not ours-
00:34:56,602 --> 00:34:56,612 [Brian Arnall, Ph.D.]
[laughs]
00:34:56,612 --> 00:35:06,742 [Daniel Adamson, Ph.D.]
... uh, but it was great. It was about a 5-minute video. It showed how to buy a trap, set a trap, why, how, what they're eating, what they're doing in the soil.
00:35:06,742 --> 00:35:06,752 [Brian Arnall, Ph.D.]
Mm-hmm.
00:35:06,752 --> 00:35:08,912 [Daniel Adamson, Ph.D.]
In 5 minutes, I felt like I had-
00:35:08,912 --> 00:35:08,912 [Brian Arnall, Ph.D.]
Yeah
00:35:08,912 --> 00:35:16,532 [Daniel Adamson, Ph.D.]
... enough information to handle my problem. Maybe like Josh, maybe for people who grew up here, everybody knows how to-
00:35:16,532 --> 00:35:16,762 [Brian Arnall, Ph.D.]
Yeah
00:35:16,762 --> 00:35:25,502 [Daniel Adamson, Ph.D.]
... do that. But I did not, and that was the information I needed. So that was really impactful to me, and I'm trying to... I'm curious to see what that is like.
00:35:25,502 --> 00:35:25,782 [Brian Arnall, Ph.D.]
Mm-hmm.
00:35:25,782 --> 00:35:30,741 [Daniel Adamson, Ph.D.]
I'm, I'm really interested. So, uh, don't go look at any of my platforms yet, 'cause this-
00:35:30,741 --> 00:35:31,172 [Brian Arnall, Ph.D.]
[laughs]
00:35:31,172 --> 00:35:33,022 [Daniel Adamson, Ph.D.]
... I'm speaking like an expert.
00:35:33,082 --> 00:35:33,302 [Brian Arnall, Ph.D.]
So-
00:35:33,302 --> 00:35:36,912 [Daniel Adamson, Ph.D.]
This is all long-drive thoughts in my head, but yeah, it's cooking. We'll see.
00:35:36,912 --> 00:35:40,682 [Brian Arnall, Ph.D.]
I do have a question for the expert, as we, 'cause all of a sudden, I think we're trying to build-
00:35:41,802 --> 00:35:43,842 [Josh Lofton, Ph.D.]
Okay. You, you, you said expert-
00:35:43,842 --> 00:35:44,112 [Daniel Adamson, Ph.D.]
We're looking at data.
00:35:44,112 --> 00:35:44,702 [Josh Lofton, Ph.D.]
We're like, "Which expert?"
00:35:44,702 --> 00:35:45,762 [Brian Arnall, Ph.D.]
I'm looking at you.
00:35:45,762 --> 00:35:45,802 [Josh Lofton, Ph.D.]
[laughs]
00:35:45,802 --> 00:35:46,682 [Brian Arnall, Ph.D.]
Communications.
00:35:46,682 --> 00:35:46,822 [Josh Lofton, Ph.D.]
Okay.
00:35:48,262 --> 00:35:49,922 [Brian Arnall, Ph.D.]
You know, I, I like tech.
00:35:49,922 --> 00:35:50,102 [Josh Lofton, Ph.D.]
Yeah.
00:35:50,102 --> 00:35:51,152 [Brian Arnall, Ph.D.]
And I like buying tech.
00:35:51,152 --> 00:35:51,162 [Josh Lofton, Ph.D.]
Right.
00:35:51,162 --> 00:35:54,602 [Brian Arnall, Ph.D.]
And sometimes that tech gets used for a year, and it goes to the side.
00:35:54,602 --> 00:35:55,182 [Josh Lofton, Ph.D.]
Yeah.
00:35:55,182 --> 00:36:07,032 [Brian Arnall, Ph.D.]
If you were building platforms and starting small and large like we are, what are some of the 1st things that we should look into making sure that we have in our hands to start and improve, beyond I know a phone. That's, that's number one.
00:36:07,032 --> 00:36:08,562 [Josh Lofton, Ph.D.]
That's gonna be my top one. Yeah.
00:36:08,562 --> 00:36:14,052 [Brian Arnall, Ph.D.]
What's the next in the list of things that are valuable for making good short-form video, or-
00:36:14,052 --> 00:36:15,962 [Josh Lofton, Ph.D.]
A better phone. [laughs] Yeah.
00:36:15,962 --> 00:36:19,162 [Brian Arnall, Ph.D.]
Not, not something that your wife gave you when yours broke?
00:36:19,162 --> 00:36:19,222 [Josh Lofton, Ph.D.]
[laughs]
00:36:19,222 --> 00:36:19,942 [Brian Arnall, Ph.D.]
A better phone.
00:36:19,942 --> 00:36:23,862 [Dave Deken]
[laughs] I, I would say some way to hold it.
00:36:23,862 --> 00:36:24,132 [Brian Arnall, Ph.D.]
Yeah.
00:36:24,132 --> 00:36:35,982 [Dave Deken]
Be it, be it a tripod, be it... And this is something I do whenever I, whenever I teach. You can, you can use your phone by leaning it up against something, just something to, to hold it steady.
00:36:35,982 --> 00:36:36,622 [Brian Arnall, Ph.D.]
Mm.
00:36:36,622 --> 00:36:53,214 [Dave Deken]
Um, the, the next thing I would say would be an external mic. If you can get... I, I, I think DJI has a, has one, and you s- I actually saw that on broadcast TV the other day and was, I was taken aback by that. I really didn't... As, as a video guy-
00:36:53,214 --> 00:36:54,404 [Dave Deken]
A little piece of me died.
00:36:54,404 --> 00:36:54,424 [Brian Arnall, Ph.D.]
[laughs]
00:36:54,424 --> 00:36:57,493 [Dave Deken]
Because I'm, I'm used to having professional equipment-
00:36:57,494 --> 00:36:57,584 [Brian Arnall, Ph.D.]
Yeah
00:36:57,584 --> 00:37:01,524 [Dave Deken]
... and all of this, and they're holding this $75 little-
00:37:01,524 --> 00:37:01,524 [Brian Arnall, Ph.D.]
Yep
00:37:01,524 --> 00:37:08,984 [Dave Deken]
... microphone here and talking to the s- do- doing their sports report with it, and I thought, "Ugh, okay. Channel 9, you can do better than that."
00:37:08,984 --> 00:37:09,034 [Brian Arnall, Ph.D.]
Mm-hmm.
00:37:09,034 --> 00:37:24,614 [Dave Deken]
But I called you out. Um, but, um, the- [laughs] I, all, all the hate mail we'll get from them. But, um, that, tho- those would be the 2 things that I think really impact the quality of the video. Um,
00:37:26,834 --> 00:37:46,934 [Dave Deken]
a- a- and then you edit it however you want on your phone, different platforms. Tho- those are a dime a dozen. But, um, I, I think if, if you can hold a steady shot and you can, and, and, and you can have audio where they can hear you, I mean, that's, those are game-changers. Whenever, uh, when I worked for the university, gosh,
00:37:48,114 --> 00:37:51,924 [Dave Deken]
I think, I think I, it, it, it would've been when Vine was going-
00:37:53,214 --> 00:37:53,224 [Brian Arnall, Ph.D.]
Yeah
00:37:53,224 --> 00:37:57,234 [Dave Deken]
... on, uh, on Twitter, I worked really hard to break that code-
00:37:57,234 --> 00:37:57,774 [Brian Arnall, Ph.D.]
Mm-hmm
00:37:57,774 --> 00:38:06,434 [Dave Deken]
... so that way we could do... Because everything was, you know, live video and all that stuff, I worked really hard to create videos that were pre-produced and put them in there-
00:38:06,434 --> 00:38:06,794 [Brian Arnall, Ph.D.]
Yeah
00:38:06,794 --> 00:38:08,334 [Dave Deken]
... so they would go through the-
00:38:08,334 --> 00:38:08,354 [Brian Arnall, Ph.D.]
Yeah.
00:38:08,354 --> 00:38:12,294 [Dave Deken]
And I did it. Now, I also created, uh, ways to,
00:38:13,594 --> 00:38:25,834 [Dave Deken]
many years ago, to use a wireless mic. I, I have a, I have one around here, a, a lav mic, and hardwire it into your iPhone so you would have better quality. And since then, now you, like I said, the little DJI mic-
00:38:25,834 --> 00:38:26,004 [Brian Arnall, Ph.D.]
Yeah
00:38:26,004 --> 00:38:38,254 [Dave Deken]
... does what, what I was trying to do, you know, 10 years ago. It, it does it so much better and a lot cleaner way of doing it too. But tho- that's, that's how much I believe in clean audio. The fact that-
00:38:38,254 --> 00:38:39,394 [Brian Arnall, Ph.D.]
Chuck, you're a radio guy-
00:38:39,394 --> 00:38:39,514 [Dave Deken]
Right
00:38:39,514 --> 00:38:39,894 [Brian Arnall, Ph.D.]
... wants clean audio.
00:38:39,894 --> 00:38:42,794 [Dave Deken]
You know, it, it, it's, uh, some, some habits die hard.
00:38:42,794 --> 00:38:43,074 [Brian Arnall, Ph.D.]
Mm-hmm.
00:38:43,074 --> 00:38:46,834 [Dave Deken]
But, uh, if, if you can get a, a tripod-
00:38:46,834 --> 00:38:46,894 [Brian Arnall, Ph.D.]
Mm-hmm
00:38:46,894 --> 00:38:55,834 [Dave Deken]
... just a simple one, um, or just something that will hold it up. Um, those black paper clips, the big large ones-
00:38:55,834 --> 00:38:55,844 [Brian Arnall, Ph.D.]
Mm-hmm
00:38:55,844 --> 00:39:07,794 [Dave Deken]
... those work amazingly well. I keep one in my pickup just because... And I've stretched it out a little bit, but I use that if I, if I have nothing else to hold up my phone. Because, and, and, and I, as a video guy-
00:39:07,794 --> 00:39:07,804 [Brian Arnall, Ph.D.]
Mm-hmm
00:39:07,804 --> 00:39:16,373 [Dave Deken]
... I still use landscape, which means widescreen, which means horizontal. But a lot of folks, different platforms do it in different ways.
00:39:16,374 --> 00:39:16,884 [Brian Arnall, Ph.D.]
That, and-
00:39:16,884 --> 00:39:17,644 [Josh Lofton, Ph.D.]
And an ice pack-
00:39:17,644 --> 00:39:17,654 [Brian Arnall, Ph.D.]
Go ahead
00:39:17,654 --> 00:39:18,874 [Josh Lofton, Ph.D.]
... to keep your technology cool-
00:39:18,874 --> 00:39:18,954 [Brian Arnall, Ph.D.]
Yeah
00:39:18,954 --> 00:39:20,054 [Josh Lofton, Ph.D.]
... and out in the sun.
00:39:20,054 --> 00:39:21,234 [Dave Deken]
Oh my gosh.
00:39:21,234 --> 00:39:22,054 [Brian Arnall, Ph.D.]
[laughs]
00:39:22,054 --> 00:39:22,373 [Dave Deken]
Yeah. Yeah.
00:39:22,374 --> 00:39:24,314 [Brian Arnall, Ph.D.]
So I had another question, but-
00:39:24,314 --> 00:39:24,714 [Dave Deken]
Oh
00:39:24,714 --> 00:39:28,454 [Brian Arnall, Ph.D.]
... landscape versus portrait, does it really matter?
00:39:28,454 --> 00:39:28,494 [Dave Deken]
It-
00:39:28,494 --> 00:39:29,794 [Brian Arnall, Ph.D.]
Or is it just-
00:39:29,794 --> 00:39:37,574 [Dave Deken]
It does to the platform that you use, because he's, he's, th- then, he, he's gonna hold up his phone-
00:39:37,574 --> 00:39:37,834 [Brian Arnall, Ph.D.]
Yes
00:39:37,834 --> 00:39:41,724 [Dave Deken]
... and he's going to look at it as a phone. I hold mine wide because-
00:39:41,724 --> 00:39:41,724 [Brian Arnall, Ph.D.]
Yes
00:39:41,724 --> 00:39:43,454 [Dave Deken]
... that's how I was t- taught.
00:39:43,454 --> 00:39:44,074 [Brian Arnall, Ph.D.]
Yeah.
00:39:44,074 --> 00:40:05,594 [Dave Deken]
My wife is a prime example of this. She's listened to me harp on, "Well, you gotta get a widescreen shot." Well, she doesn't do that anymore. She's moving vertical because that's how you hold your phone, and that's how many of the platforms use it. Um, whenever you, you do a short on YouTube, you get better results whenever it's-
00:40:05,634 --> 00:40:05,914 [Josh Lofton, Ph.D.]
Vertical
00:40:05,914 --> 00:40:07,604 [Dave Deken]
... when it's vertical, whenever it's in portrait.
00:40:07,604 --> 00:40:08,494 [Josh Lofton, Ph.D.]
Because it more easily goes through the-
00:40:08,494 --> 00:40:08,754 [Dave Deken]
Yeah.
00:40:08,754 --> 00:40:16,994 [Josh Lofton, Ph.D.]
I mean, but that's the thing, is that the key, there are, each individual platform has these, like, key things, or else they... You, you can load them, but they-
00:40:16,994 --> 00:40:17,144 [Dave Deken]
Yeah
00:40:17,144 --> 00:40:17,914 [Josh Lofton, Ph.D.]
... don't go in the algorithm.
00:40:17,914 --> 00:40:18,054 [Brian Arnall, Ph.D.]
Yeah.
00:40:18,054 --> 00:40:18,394 [Dave Deken]
Right.
00:40:18,394 --> 00:40:19,014 [Brian Arnall, Ph.D.]
So-
00:40:19,014 --> 00:40:19,594 [Dave Deken]
Yeah
00:40:19,594 --> 00:40:28,874 [Brian Arnall, Ph.D.]
... I hear, you know, Courtney talks about the algorithm. You ta- what, what are we supposed to do about the algorithm? We just do what we do and not care about it, or is there-
00:40:28,874 --> 00:40:29,514 [Dave Deken]
Mostly, yeah.
00:40:29,514 --> 00:40:29,974 [Brian Arnall, Ph.D.]
Okay.
00:40:29,974 --> 00:40:30,314 [Dave Deken]
Yeah.
00:40:30,314 --> 00:40:31,264 [Brian Arnall, Ph.D.]
That's the answer I want-
00:40:31,264 --> 00:40:31,264 [Dave Deken]
It-
00:40:31,264 --> 00:40:32,274 [Brian Arnall, Ph.D.]
... because I don't wanna think about it.
00:40:32,274 --> 00:40:34,024 [Josh Lofton, Ph.D.]
Because your phone listens to your conversations-
00:40:34,024 --> 00:40:34,024 [Brian Arnall, Ph.D.]
[laughs]
00:40:34,024 --> 00:40:36,254 [Josh Lofton, Ph.D.]
... and they tend to go on what you wanna do, so.
00:40:36,254 --> 00:40:40,764 [Dave Deken]
I, I turn that off on mine, by the way. Um, so I think. So, so it tells me-
00:40:40,764 --> 00:40:40,764 [Brian Arnall, Ph.D.]
Yeah
00:40:40,764 --> 00:40:41,854 [Dave Deken]
... but I'm sure it still listens.
00:40:41,854 --> 00:40:44,644 [Josh Lofton, Ph.D.]
It doesn't, it doesn't show up on your next Instagram reel.
00:40:44,644 --> 00:40:44,694 [Dave Deken]
Right.
00:40:44,694 --> 00:40:45,334 [Josh Lofton, Ph.D.]
It just-
00:40:45,334 --> 00:40:45,584 [Dave Deken]
Right
00:40:45,584 --> 00:40:46,834 [Josh Lofton, Ph.D.]
... is secretly taking that data.
00:40:46,834 --> 00:40:47,234 [Dave Deken]
Yeah.
00:40:47,234 --> 00:40:47,794 [Brian Arnall, Ph.D.]
[laughs]
00:40:47,794 --> 00:40:58,474 [Dave Deken]
But, um, I, I, I look at the algorithm as a fire hose river, and you just dive in and the algorithm's gonna take you where it wants you to go anyway.
00:40:58,474 --> 00:40:58,484 [Brian Arnall, Ph.D.]
Mm-hmm.
00:40:58,484 --> 00:41:16,314 [Dave Deken]
There's ways to cheat it and kinda go, "I want this to appear over here and over there." Those people who can do that are amazing people. I cannot. So I, I just focus on creating quality content, and then if I can get enough people that it trickles into-
00:41:16,314 --> 00:41:16,574 [Brian Arnall, Ph.D.]
Mm-hmm
00:41:16,574 --> 00:41:20,634 [Dave Deken]
... and, and they like it, then the algorithm will take it from there. So just, just-
00:41:20,634 --> 00:41:24,014 [Daniel Adamson, Ph.D.]
And Brian, your, your Harvest Day update made it to me.
00:41:24,014 --> 00:41:24,674 [Brian Arnall, Ph.D.]
There we go.
00:41:24,674 --> 00:41:25,074 [Dave Deken]
See?
00:41:25,074 --> 00:41:26,074 [Brian Arnall, Ph.D.]
I hate your algorithm. [laughs]
00:41:26,074 --> 00:41:26,634 [Daniel Adamson, Ph.D.]
There you go.
00:41:26,634 --> 00:41:29,534 [Dave Deken]
[laughs] Well, and, and, and there are pre- you know-
00:41:29,534 --> 00:41:30,394 [Brian Arnall, Ph.D.]
Yeah
00:41:30,394 --> 00:41:49,634 [Dave Deken]
... there, there are things that this guy likes ag, he's, he, he might like this one or whatever. Whenever you sign up, you kinda check the boxes on that. But, I mean, the quality of the content, whenever you said, um, that, that, that you were looking for a way to, to take care of the moles in your yard,
00:41:51,054 --> 00:41:53,744 [Dave Deken]
I love that you found one that was from an extension-
00:41:53,744 --> 00:41:53,974 [Daniel Adamson, Ph.D.]
Yeah
00:41:53,974 --> 00:41:55,134 [Dave Deken]
... service, because-
00:41:55,134 --> 00:41:55,694 [Brian Arnall, Ph.D.]
Mm-hmm
00:41:55,694 --> 00:41:57,774 [Dave Deken]
... I, I look for that. Not everybody does.
00:41:57,774 --> 00:42:03,174 [Daniel Adamson, Ph.D.]
Right. And I'm, you know, I was interested in the power of extension before I came to extension.
00:42:03,174 --> 00:42:03,504 [Dave Deken]
Right.
00:42:03,504 --> 00:42:14,194 [Daniel Adamson, Ph.D.]
I, I was a, I was a crop advisor, and there just was not enough information for me, and extension was that, that handhold I could find that I felt like was unbiased-
00:42:14,194 --> 00:42:14,334 [Dave Deken]
Yeah
00:42:14,334 --> 00:42:19,564 [Daniel Adamson, Ph.D.]
... factual information in a world where anecdotal information has power, but it,
00:42:20,614 --> 00:42:22,334 [Daniel Adamson, Ph.D.]
it's not always trustworthy.
00:42:22,334 --> 00:42:23,054 [Dave Deken]
Yeah.
00:42:23,054 --> 00:42:29,034 [Daniel Adamson, Ph.D.]
Um, so how we can brand ourselves as extension too and, and reach people and, and take a stand-
00:42:29,034 --> 00:42:29,254 [Dave Deken]
Yeah
00:42:29,254 --> 00:42:33,194 [Daniel Adamson, Ph.D.]
... and be a part of the, the whole conversation I think is important.
00:42:33,194 --> 00:42:42,554 [Josh Lofton, Ph.D.]
And that, that's, that's critical as we move into the next. And I don't wanna open up this door, but it, it is one of the things that AI is gonna make a lot of things very challenging.
00:42:42,554 --> 00:42:43,674 [Dave Deken]
That was in the back of my mind.
00:42:43,674 --> 00:42:43,794 [Josh Lofton, Ph.D.]
Because-
00:42:43,794 --> 00:42:44,914 [Dave Deken]
I was thinking of that. Mm-hmm
00:42:45,974 --> 00:42:51,834 [Josh Lofton, Ph.D.]
... AI can capture some good resources, but then it can grab one post from Reddit-
00:42:51,834 --> 00:42:52,044 [Dave Deken]
Oh, yeah
00:42:52,044 --> 00:43:04,506 [Josh Lofton, Ph.D.]
... and it just can be completely wrong. And then we're going in a different direction. And I oftentimes check, 'cause I got all the AIs on my phone, so I get a, I get a photo of something, I kinda know what it is-
00:43:04,506 --> 00:43:04,636 [Brian Arnall, Ph.D.]
Mm-hmm
00:43:04,636 --> 00:43:11,646 [Josh Lofton, Ph.D.]
... and put it in all the AIs and see what it says. And I'm like, "You are wrong about 60 to 70% of the time."
00:43:11,646 --> 00:43:12,445 [Brian Arnall, Ph.D.]
Mm-hmm.
00:43:12,446 --> 00:43:14,206 [Josh Lofton, Ph.D.]
Very off course.
00:43:14,206 --> 00:43:14,746 [Brian Arnall, Ph.D.]
Yeah.
00:43:14,746 --> 00:43:21,085 [Josh Lofton, Ph.D.]
Uh, sometimes it's pretty good. And if you give the, the, I, I think the big thing is if you give it the right prompt-
00:43:21,086 --> 00:43:21,156 [Brian Arnall, Ph.D.]
Yeah
00:43:22,226 --> 00:43:27,746 [Josh Lofton, Ph.D.]
... AI is really good at it. But if you give it a good enough prompt, you probably could search it on Google-
00:43:27,746 --> 00:43:27,755 [Brian Arnall, Ph.D.]
Mm-hmm
00:43:27,755 --> 00:43:30,366 [Josh Lofton, Ph.D.]
... and get a better, better handle on things.
00:43:30,366 --> 00:43:30,376 [Brian Arnall, Ph.D.]
Mm-hmm.
00:43:31,666 --> 00:43:53,356 [Brian Arnall, Ph.D.]
The, the craziest thing on prompting is that when I was in Brazil a month ago, the, the consultant I was with knows very little English, a little bit, not much, but he used Google Translate the entire time. And he said, "Yeah, I've been, I've been feeding all of your podcast and your videos through that." And it was amazing on getting me to him. Not as much him back to me-
00:43:53,356 --> 00:43:54,276 [Josh Lofton, Ph.D.]
[laughs]
00:43:54,276 --> 00:43:55,216 [Brian Arnall, Ph.D.]
... but it's ability-
00:43:55,216 --> 00:43:56,316 [Josh Lofton, Ph.D.]
Just to understand your, your-
00:43:56,316 --> 00:43:58,746 [Brian Arnall, Ph.D.]
Yes. [laughs] My special dialect.
00:43:58,746 --> 00:44:00,106 [Josh Lofton, Ph.D.]
Your special dialect.
00:44:00,106 --> 00:44:03,186 [Dave Deken]
It, it, it, and in the translation, did it actually use your voice?
00:44:03,186 --> 00:44:04,116 [Brian Arnall, Ph.D.]
No.
00:44:04,116 --> 00:44:04,146 [Dave Deken]
[laughs]
00:44:04,146 --> 00:44:07,446 [Brian Arnall, Ph.D.]
Well, I don't know. He had earbuds in, so I don't know what it sounded like, but-
00:44:07,446 --> 00:44:08,216 [Dave Deken]
Yeah
00:44:08,216 --> 00:44:09,226 [Brian Arnall, Ph.D.]
... my assumption is no.
00:44:10,546 --> 00:44:15,486 [Dave Deken]
[laughs] Wow, he, it, it really sounds like he's from Northeast Oklahoma. This is amazing. [laughs]
00:44:15,486 --> 00:44:16,845 [Brian Arnall, Ph.D.]
Try to sound that way.
00:44:16,845 --> 00:44:22,056 [Dave Deken]
[laughs] Well, this has been a really good conversation. This, this is-
00:44:22,056 --> 00:44:22,106 [Brian Arnall, Ph.D.]
Mm-hmm.
00:44:22,106 --> 00:44:36,546 [Dave Deken]
I, I, I've, I've learned a lot from, from your perspective on wanting to start an extension program and, and really, you know, take it off to the next level there. And the cool thing is you have different levels here. I mean-
00:44:36,546 --> 00:44:36,826 [Brian Arnall, Ph.D.]
Yeah
00:44:36,826 --> 00:44:41,066 [Dave Deken]
... new, newer, and the old guy. And, and, uh-
00:44:41,066 --> 00:44:46,946 [Josh Lofton, Ph.D.]
When, and, and I applaud the new, because whenever I came in, you know, we were still very traditional.
00:44:46,946 --> 00:44:47,806 [Dave Deken]
Yeah.
00:44:47,806 --> 00:44:49,026 [Josh Lofton, Ph.D.]
You were very traditional.
00:44:49,026 --> 00:44:49,726 [Dave Deken]
Oh, yeah.
00:44:49,726 --> 00:44:50,346 [Josh Lofton, Ph.D.]
Uh-
00:44:50,346 --> 00:44:51,466 [Brian Arnall, Ph.D.]
Rotary phone, baby.
00:44:51,526 --> 00:44:52,536 [Dave Deken]
Yeah. [laughs]
00:44:52,536 --> 00:44:53,576 [Brian Arnall, Ph.D.]
Landline.
00:44:53,576 --> 00:44:53,606 [Dave Deken]
[laughs]
00:44:53,606 --> 00:44:53,906 [Josh Lofton, Ph.D.]
And it's-
00:44:53,906 --> 00:44:54,586 [Brian Arnall, Ph.D.]
Hard line.
00:44:54,586 --> 00:44:56,576 [Josh Lofton, Ph.D.]
It's a new person coming in-
00:44:56,576 --> 00:44:56,576 [Brian Arnall, Ph.D.]
It is
00:44:56,576 --> 00:45:01,206 [Josh Lofton, Ph.D.]
... and they don't wanna do social media. It's like, "Ah, this might not be the field for you."
00:45:01,206 --> 00:45:01,266 [Brian Arnall, Ph.D.]
Yeah.
00:45:01,266 --> 00:45:05,186 [Josh Lofton, Ph.D.]
Like, and it's that far, and it's like you'd be so far behind-
00:45:05,186 --> 00:45:05,266 [Brian Arnall, Ph.D.]
Mm-hmm
00:45:05,266 --> 00:45:07,326 [Josh Lofton, Ph.D.]
... if you've never done anything.
00:45:07,326 --> 00:45:08,086 [Brian Arnall, Ph.D.]
Mm-hmm.
00:45:08,086 --> 00:45:16,386 [Josh Lofton, Ph.D.]
And that's, that's a rough thing. It's like, "Oh, I wanna, I wanna be a scientist. I wanna go and help people, but I don't wanna..." I, I mean, but it's even going into the classroom now.
00:45:16,386 --> 00:45:16,686 [Dave Deken]
Yes.
00:45:16,686 --> 00:45:26,446 [Josh Lofton, Ph.D.]
It's, it's you can't just be a normal professor teaching at college. It's you have to use technology somehow. And I, I applaud young ones that have a career ahead of them.
00:45:26,446 --> 00:45:27,465 [Dave Deken]
Yeah.
00:45:27,466 --> 00:45:30,116 [Josh Lofton, Ph.D.]
Because you're gonna see a lot of technology that
00:45:31,186 --> 00:45:31,926 [Josh Lofton, Ph.D.]
I probably will not.
00:45:33,806 --> 00:45:36,876 [Brian Arnall, Ph.D.]
Now I've gotta go post something. [laughs]
00:45:36,876 --> 00:45:36,906 [Dave Deken]
[laughs]
00:45:36,906 --> 00:45:38,406 [Josh Lofton, Ph.D.]
You're the expert already, so.
00:45:38,406 --> 00:45:38,606 [Brian Arnall, Ph.D.]
Crap.
00:45:40,286 --> 00:45:46,726 [Dave Deken]
Well, I, I tell you what, thanks for going on with us. And, and, uh, I, I, I don't know if this was the direction you thought the podcast would go this episode.
00:45:46,726 --> 00:45:49,186 [Brian Arnall, Ph.D.]
Oh, this is great. This is honestly what I spend most of my
00:45:50,266 --> 00:45:50,906 [Brian Arnall, Ph.D.]
thought on.
00:45:50,906 --> 00:45:51,226 [Dave Deken]
Yeah.
00:45:51,226 --> 00:45:54,226 [Brian Arnall, Ph.D.]
Yeah. We can do the science. How do we get it to people?
00:45:54,226 --> 00:45:54,546 [Dave Deken]
Yeah.
00:45:54,546 --> 00:45:55,126 [Brian Arnall, Ph.D.]
Mm-hmm.
00:45:55,126 --> 00:45:57,206 [Dave Deken]
100%. Well, thank you for going on with us.
00:45:59,266 --> 00:46:45,866 [Dave Deken]
[instrumental music] Thank you for listening in on this conversation of the Red Dirt Agronomy podcast. And if you'd like to join the next discussion, leave us a message on our website, reddirtagronomy.com. The guys and I would like to thank Dr. Daniel Adamson for joining us on the podcast this week. And again, if you get a chance, visit our website, reddirtagronomy.com, to find out more information about all of our guests and any of the resources we discussed today on the podcast. For Dr. Josh Lofton and Dr. Brian Ernill, I am not a doctor, but I play one sometimes on a podcast, and my name is Dave Deacon. We all wanna thank you for listening. The proceeding is a copyrighted recording of AgNow Media LLC 2026.
00:46:47,446 --> 00:46:49,796 [Dave Deken]
And yes, all rights are reserved.